I think some of y'all are missing the argument. The argument is that while she's been getting the push since the mid-2000's, over the past 1+ year(s), she hasn't been written as the same character.
First off, her initial push in the Avengers was organic. I don't now if she was interesting enough to become a PTPer, but she definitely had an interesting dynamic with other characters to play off.
But this Carol Danvers
First date with Spider-Man & Ms. Marvel
Isn't the same as this Carol Danvers
Ms. Marvel Gets Promoted to ‘Captain Marvel’ in New Series [Wondercon]
Interestingly enough, her first book as Captain Marvel was a continuation of her Ms. Marvel personality that was developing...but I guess after having the weight loss, new haircut, new uni, she became a super a$$hole and the nonsense that she is currently. There's no way Kamala Khan names herself after this current Carol, because 'she's her favorite." I still don't know how they managed to spin the BS from Civil War into a W, since I didn't read #0.