dumb video.
$495.00 is not for the black community. most of us can't afford that. PERIOD. so dont even try to. Those shoes are not for you BLACK community. sorry the white man stole our money and does us dirty so most of us are too broke for that.
Now a lot of white folks can afford that price tag. a lot of rich people can afford it. thats for them. not for you. if you kill yourself and miss rent to get them. thats your fault.
I have no specific position except for a business standpoint since I am in that realm. This video was just another aspect which appealed to the sentimental or emotion so I decided to contribute to the thread.
Again my position on this (outside of the sentimental things such as supporting black business/or black ownership), consumer goods' price are justified by a variety of factors some subjective others objective. The objective part is differentiation, does the product have some type of patented/proprietary technology that makes it better than other competitive products in the market OR is the product made of some unique quality raw material. If it does then premium prices are justified.
The subjective part is about perception from consumers in other words BRAND. Doe the consumers regard your product so highly that they are willing to pay the price that you are charging them.
In this case, BBB falls short on both. For the second one BRAND, Lonzo hasn't played a NBA game yet so for right now as much as his father wants to fool the public, his kid has no brand.
I see a lot of comparison to European luxury goods market and fashion houses. Some are right that a lot of the products that these European luxury goods carry is basic like a simple 100% cotton shirt I'm sure you can find a similar 100% cotton shirt at any retail store or someone on their own can make 100% cotton shirt with his/her own name on it. The reason why people are dishing out $500 for a Gucci shirt (i'm not one of them) is because of BRAND and these fashion houses have been around for more than 100 years and have a built reputation that justifies that price point.