ESPN Might Have To Give Away $20 Mill In Free Ads Due To Horrible College Football Playoff Ratings

[Leasy]

The tickets/travel are the biggest issue. You almost have to do it by region.

Thats perfect and you label the regions the same way as a NCAA tourney.

Question for yall would be where will these games be played? Stadium wise? Should be equal.

 

[Rekkapryde]

Thats perfect and you label the regions the same way as a NCAA tourney.

Question for yall would be where will these games be played? Stadium wise? Should be equal.

higher seed has to get the home game. neutral site for early rounds isn't good enough

 

[Kings County]

need to add another round

 

[Gold]

NYE was such a fukking horrible idea

These dudes started game 1 while half the country was working like it was some official holiday too

I'm sayin breh... who gets NYE off?









Not network engineers

 

[Jplaya2023]

already its flawed.

i take it you don't like the current process as it stands in place today?

 

[MarloStanTrill]

The College Football Playoffs were horrible for business.

After a successful first season of the playoffs, the College Football Playoff committee took a gamble by airing the second year on New Year's Eve.

It didn't go well.

According to reports, the TV ratings were way down for the 2015 College Football Playoff semifinals, with a 38.5% drop in the Orange Bowl ratings and a 36.8% drop in the Cotton Bowl. Both games saw a multi-million drop in viewers from 2014.

As a result, ESPN might owe $20 million in free ads to media buyers, according to John Consoli of Broadcast and Cable. Consoli writes:

... media buyers say the network owes upwards of $20 million in ad makegoods for ratings shortfalls for the two games.

ESPN may have gotten a bit greedy when setting its ratings estimates and offering higher guarantee levels to advertisers for the two games, knowing audiences might not flock to their TV sets, despite the optimism of the CFP committee. However, advertisers are concerned about next season’s potential audience levels for the games, which will also be televised on New Year’s Eve. Even if the ratings guarantees by ESPN are set lower, advertisers would prefer the games be moved to New Year’s Day or even on consecutive primetime nights, exclusive of New Year’s Eve, when more people would likely watch.

However, the CFP committee "adamantly" supports keeping the games on New Year's Eve. Seven of the remaining ten years of the deal have the games airing on New Year's Eve.

As Consoli notes, ESPN is in a tough position between trying to help push the New Year's Eve games and also hearing it from advertisers whose investments didn't pay off because of the low viewership.

There's been some debate about whether the ratings were low because of less-intriguing matchups, but the common theory is the games were just poorly timed. The College Football Playoffs are a new tradition, and asking people to stay in on New Year's Eve, or simply even stay tuned into the games, is asking a lot. Many people argue that the games were better of New Year's Day, when there's less activity.

Perhaps the only optimism for ESPN is that they withheld the sale of some ad units after forecasting lower ratings for the semifinals, according to Consoli. Some media buyers feel ESPN has enough units left to sell for the championship and the NFL playoffs to make up some of that $20 million.

Nonetheless, it's a tough blow for a network that's already trying to cut costs.







ESPN might have to give away $20 million in free ads due to horrible College Football Playoff ratings

Nobody staying home watching Tv on New Years eve

of the people who were home nobody cares to watch 1 of 500 bowl games-- what is the point of going to a playoff system but keeping a million bowl games??

 

[Panther]

I have no issue with the playoff as is... But if these are your biggest games then put them on Jan 1

 

[Spiritual Stratocaster]

These fools trying to start a "new American tradition"

They think they're the NFL or some shyt...they need to get their head out of their asses and switch the schedule around NOW.

 

[The ADD]

Simple

12 teams selected by a committe - as done today.

No guarantees a conference champion makes it or an atlarge. Just the best 12 teams ranked by a committe 1-12

top 4 teams get bye weeks.

higher seed(s) have homefield advantage.

All conference championship are now defunked and gone.

Playoffs start 1 week after season ends.

Playoff games are Friday and Saturday
for example this year it would've worked out like this. (In this example I'm just going to advance all high seeds for sake of argument)

championship game is played a neutral site of these locations - rose, sugar, orange, fiesta, cotton bowls, plus indiana, jerry world,

1. Clemson
2. Bama
3. Sparty
4. OU
5. Iowa
6. Stanford
7. OSU
8. ND
9. FSU
10. UNC
11. TCU
12. Ole Miss

Friday December 4th
12. Ole Miss at 5. Iowa - 5:00 ABC/ESPN
11. TCU at 6. Stanford - 9:00 FOX

Saturday
10. UNC at 7. OSU - 6:00 ABC
9. FSU at 8. ND - 9:30 NBC

Friday December 11th
8. ND at 1. Clemson - 5:30 ABC
7. OSU at 2. Bama - 9:00 CBS

Saturday December 12th
6. Stanford at 3. Sparty - 5:30 ABC
5. Iowa at 4. OU - 9:00 FOX

Saturday December 19th
4. OU at 1. Clemson - 5:00 ABC
3. Sparty at 2. Alabama - 9:00 CBS

Monday Janaury 4th
2. Alabama at 1. Clemson (Fiesta Bowl) 8:30 ESPN

This is how you solve the issue

How do you decide who is conference champions?

And trust me they aren't throwing away a cash cow like a conference championship.

 

[Ed MOTHEREFFING G]

How do you decide who is conference champions?

he doesn't care because he's a moron

 

[The ADD]

A

he doesn't care because he's a moron

I'm all for different ways to attack it but that's a major detail to miss.

 

[MarloStanTrill]

I have no issue with the playoff as is... But if these are your biggest games then put them on Jan 1

Sad part is their biggest game is tonite ( NCAA Championship game) and nobody knows

I only know cuz some dude at work asked me if im watching the game tonite- I was like Division Matchups not till next weekemd

 

[Jplaya2023]

How do you decide who is conference champions?

And trust me they aren't throwing away a cash cow like a conference championship.

UHHH how does the B12 decide a conference champion today?

how did the B10 decide a champion before their championship game along with the SEC and other conferences?

just go by conference records as been the case for the last 100 years

 

[Jplaya2023]

he doesn't care because he's a moron

Who was the B10 conference champion in 1997? 2007? 1995? etc....

seriously conference championship games are a new trend in the B10 only starting recently.

 

[Jplaya2023]

I like the 12, but make the conference championships mean something. The committee can select the other 7

you can still have "conference champion". I'm saying just eliminate the actual conference championship "game" for all conferences. As of today not all conferences even play 1 so it's not equal today.