It's not always about the beat for christs sake. On juicy J's last album, he had some catchy as shyt beats, but after you listen to the CD 2 or 3 times through you start skipping songs, next thing you know its in the trash after a few listen throughs because his lyrics and songs have no substance. People today still appreciate Em's shyt because the new generations rap is trash. Thats why he is still making CDs at 40 or w/e. Problem is you 15 year olds have never heard good rap music before so you shyt on this cuz the beat doesnt blow your $50 subs out. This new CD coming out will shyt on everyone else who had an album come out recently because the older generation appreciates good music. For all of you that like kendrick lamar, drake, asap rocky, and all these trash artists, good music will just blow right over your head.