The "shiny suit era" in New York City hip-hop, which refers to the late 1990s and early 2000s, marked a significant shift in the genre's authenticity and artistic direction. During this period, there was a noticeable decline in the raw and gritty essence that had characterized the city's hip-hop scene. As record labels sought commercial success, there was a greater emphasis on glossy production, mainstream appeal, and flamboyant fashion choices, represented by the shiny suits worn by artists. This era witnessed a departure from the grassroots authenticity that had defined New York City hip-hop, with some artists prioritizing catchy hooks and radio-friendly songs over lyrical depth and social commentary. While the shiny suit era contributed to the genre's mainstream popularity and commercial success, it also sparked debates about the compromising of artistic integrity and dilution of the culture's core values. However, hip-hop's diverse nature has since allowed for the emergence of different artistic movements, enabling the revival of authenticity and the continued evolution of the genre