Educate a late stage Millennial on why the "Shiny Suit Era" was the beginning of the end for rap

[Street Knowledge]

This isn’t true at all

Carl Thomas, Faith, 112, Black Rob & Shyne kept it going till like 2000

Half the people you named was RnB. Blac rob and shyne were like C list artists they got surpassed by so many rappers in NYC after running the city

 

[Devil Plisken…CMS]

Half the people you named was RnB. Blac rob and shyne were like C list artists they got surpassed by so many rappers in NYC after running the city

I mean…was nikkax shyt in heavy rotation or not?

 

[Street Knowledge]

They got six years in post 97.

By 2003, everyone wanted to move south, numb their brains of 16 bar verses, and dance like hoes to attract hoes

Nah, they was lapped in nyc hip hop by the end of 98

 

[UnQuantized]

Stakes Is High was made in 1996. The Roots What We Do was 1995 and Diddy was offended by the video. So the concern about the direction of the genre was already present in the midst of the golden age.

 

[Street Knowledge]

I mean…was nikkax shyt in heavy rotation or not?

Compare to whom tho, DMX? Jay Z? Ja?

They was the hottest rap label world in 97 and wasn’t top 3 in their city by 2000

 

[BigMan]

It's way too easy to blame corporations for the change in NYC hip hop.
The hip hop audience needs to do better than point at white people and say they did it.

The music mattered.

On one level, for Puffy's contemporaries - they realized they needed to change their sound up to appeal to mainstream markets.

Hard Knock Life is a direct result of that "market" mentality.
That's not the label telling them to do anything, that's them trying to make money.
Hard Knock Life did so well, they followed up with another Broadway rip with "Anything".

Dip Set, Kanye, the Heatmakerz - all that "chipmunk" soul was about artists following trends, not corporations telling artists how to make music.
Early era Kanye was basically a return to form, but he thought of it as "Backpack Rap", even though the backpack was Louis Vuitton not Jansport.

On another level, rappers on the come up, and kids that don't realize they're gonna be rappers - their favorite music is whatever is on the radio. That's their basis of what is "good rap". They're not digging in the crates for Lord Finesse and Poor Righteous Teachers - they grew up on Ja Rule. They grew up on D4L. They grew up on Swag and Surf. And now they're making records.

Harlem's ASAP Rocky (name for Rakim) was talking about how he grew up on UGK.

Pop Smoke sounded the way he did, not because no one played him a Tribe Called Quest record in his formative years. It's not like he didn't hear 50 Cent coming up.

At a core level, not the corporate level, artists were making decisions on what they wanted to sound like.

And that all goes back to the Shiny Suit Era. (which was a reaction to G-Rap's commercial and artistic dominance)

to the bold, Pop Smoke had HEAVY 50 Cent influences in his music. A boogie does too to a lesser extent.

my bad old thread lol

 

[WIA20XX]

to the bold, Pop Smoke had HEAVY 50 Cent influences in his music. A boogie does too to a lesser extent.

my bad old thread lol

My lil bro is still in Canarsie with Pops.
Would not be surprised that rapscallion was in the background of any of P. Smoke's videos. SMH.

It's funny (to me) that the old NYC sound is only repped by old dudes (Roc Marciano, them boys from Buffalo (Conway, Benny, Westside Gunn), with maybe the exception of Joey Badass and his crew.

I don't know if I said this in this thread, but Sean Price had a line/ad lib about Southern Mc's not really coming from good school systems. My takeaway was that he was commenting on how Southern Mc's didn't really step up their vocabs (c) Bun B. Thinking about that line now and applying it to all the folks coming out of the tri-state - it seems like schools up North also dumbed down...

 

[Buckeye Fever]

Shiny suit era>>>drill era

And it's not even remotely close

 

[Devil Plisken…CMS]

old NYC sound is only repped by old dudes (Roc Marciano, them boys from Buffalo (Conway, Benny, Westside Gunn), with maybe the exception of Joey Badass and his crew.

More to NYC than a 3 year window

 

[⭐⭐⭐⭐⭐]

Simple.

Ready?

Showed trends could be set from top down rather than from the bottom up

 

[Mac Ten]

That era is the reason why Swizz Beatz came along…


Sampling those records didn’t come cheap and everyone got tired of sampling only to be left with nothing(I.e Peter Gunz and Lord Tariq).
Looking back on it, Diddy was making happy music for the masses to take his attention off the fact that he caused two of our Hip Hop heroes to be slain. Very diabolical

 

[Awesome Wells]

That era is the reason why Swizz Beatz came along…


Sampling those records didn’t come cheap and everyone got tired of sampling only to be left with nothing(I.e Peter Gunz and Lord Tariq).
Looking back on it, Diddy was making happy music for the masses to take his attention off the fact that he caused two of our Hip Hop heroes to be slain. Very diabolical

Nah.

Puff's formula was in full effect while B.I.G. and Pac were still here. And way before they died. He was doing that sh*t in the early 90's when he was still up at Uptown/MCA. That sound was what got him the promotions he was getting to go from intern to head A&R in no time. He was the mastermind behind those later Heavy D, Jodeci, Super Cat, and early Mary classics. He just kept the sh*t going when he got his own label.

 

[Rasille]

It was just Bad Boy’s time to shine, they weren’t doing anything different than what anybody else was doing. They weren’t the only ones that came up with the idea to sample 70’s and 80’s pop songs. I can point out a lot of hits prior to their 97 run that sampled old pop tunes.

The real issue was the 96 telecommunications act, that effectively allowed conglomerates to buy up multiple radio stations across the country and monopolize playlists across the board. That hurt more than anything the shiny suit era could’ve possibly done.

 

[Mowgli]

It was when the white man educated black men on how to conduct business in hip-hop like white men

 

[Mac Ten]

Nah.

Puff's formula was in full effect while B.I.G. and Pac were still here. And way before they died. He was doing that sh*t in the early 90's when he was still up at Uptown/MCA. That sound was what got him the promotions he was getting to go from intern to head A&R in no time. He was the mastermind behind those later Heavy D, Jodeci, Super Cat, and early Mary classics. He just kept the sh*t going when he got his own label.

Which made Hip Hop even worse….
On the bright side, u still hear most Bad Boy songs on the radio during a throwback mix.

Im glad that Cash Money came through and made it cool to wear White Tees which repped the hood.


U didn’t see DMX rocking a suit like that either