Ebro Says He Got A Call From Record Labels Saying “It Should Be Noted Many Major Record Labels Have Deprioritized Signing Rappers”

[BK The Great]

Let me guess he’s going to blame Drake

I doubt he’ll blame him.

 

[cheek100]

:

fukking WOW

 

[BK The Great]

https://x.com/oldmanebro/status/1693313714428989513?s=46&t=ADFHwaKGDQaguKGCA8YBjw

 

[ISO]

First time in Coli history no stickied music

The only thread is about son who caught the stroke

 

[FunkDoc1112]

It makes sense. They sign all these artists, and they have this buzz through Tiktoks and comments on social media but then they drop a project and do less than 20K the first week.

I know they tired of funding flops

You got folks like Saweetie who are basically glorified influencers. The music is barely what their fans even care about from them.

 

[FunkDoc1112]

Hip-hop is in a stagnant place because nobody filled the different roles.

It's all one kind of male rap (smokin opps) and one kind of female rap (prostitute) making "hit" songs.

Before "conscious" rappers knew how to make radio songs and "street" rappers knew how to make radio songs. Now everybody just makes the most explicit one verse song they can think of with a chorus being optional.

For the last few years even Drake hasn't been able to really make any hits that last.

Even though there was hella vulgar gangsta rap in the 90s, it does feel like rap is WAY more vulgar now because of the way shyt is structured with the radio...before, guys like NWA, Biggie, etc. would have clear radio-intended songs that were softer in content so they could have wider appeal and even when they did put out their more violent/sexual stuff, the radio edits were toned down... The more shyt was only on the albums and mixtapes...

Nowadays with streaming, there's no filter and everyone's trying to copy each other and so it seems like all we get is just sex raps that damn near sound like erotica and murder opps shyt peddled as hits.

 

[BigTyme Records]

Rap will steadily lose its popularity and grip over the black music industry as time moves on. This happens with everything

I’m glad it’s happening even though I listen to it. The culture of rap is fukkin trash.

 

[greenvale]

New Jersey stand up

This is tough

 

[ISO]

Yep.

Things will never change UNLESS an entire generation of young people collectively decide that they're tired of hearing death and sex on records and work to spearhead a new movement that catches fire.

Street rap will never go away, underground shyt will always have its place. Cats is always gon' be making "tapes".

But it's whatever sways the thinking of the youth that's ALWAYS the most dominant type of music, both chartwise and from a popularity standpoint.....dating back decades in American music.

I'm sayin....juke joint places had subcultures where people dressed a certain way, had their own lingo or "brand" of speech, had their own dances, and basically existed happily outside the status quo of that era...that was youth-driven.

Rock n' roll kids had subcultures where people dressed a certain way, bucked authority in their own ways (e.g., back then, smoking cigarettes was considered rebellious ), had their own lingo, had their own dances, and basically existed happily outside the status quo of that era....that was youth-driven, and UNLIKE the previous era, this one went national in its popularity, not just remaining underground.

Hip-Hop was the same way: its fashion, lingo, dances, etc, have always been youth-driven.

Unless and until young people collectively say "man we TIRED of this 'drill/hoe rap'...so here's the NEW wave we on...", and introduce something new, this stuff ain't gon' change. THEY they future, right? Ain't that what Whitney sang?

If THEY don't take control of it on that grassroots level....shyt's a wrap.

It’s still happening the thing is the youth haven’t collectively decided they’re tired of that

Hip-hop gives voice to the most disenfranchised youth and the difference between this generation and the one from the “golden era” is that they came up with black civic organizations and black nationalist movements that gave even the most street rappers a conscious tinge also labels had more influence in dictating at least singles that were more clean and radio friendly that all changed with the direct to play YT/SC/streaming era

The youth has no guidance and shock value and the most degenerate shyt gets the most attention so all you getting is this

The youth hasn’t stopped producing whether it’s the kids in NY with their dancing and Jersey club infused drill music or the guys in Detroit with their slightly offbeat scammer hustler punchline raps, you got Memphis and all the new rap movements nationwide the new hip hop is now decentralized and regionalized after the pandemic it’s like labels disinvested on the melodic rappers (Roddy Ricch comes to mind) and SoundCloud generation (remember the Ugly Gods and Ski Masks) sooo many rappers popularity has declined from then and on top of that the three biggest Gen Z rappers passed away (Pop Smoke, Juice WRLD, X). Right before the pandemic Pooh Shiesty and King Von was two of the most popular rappers with the youth

So many rappers died to violence you got so many rappers catching RICOs, or gun charges, or murder charges dudes losing popularity to snitching (69, Boston Richey, Gunna, Spotemgotem, etc.). A bunch of rappers using hip hop to further their position in criminal enterprises going as far as putting their gang acronym in their names. Labels have to be stuck on how to sign and market these guys for longevity the same street nikka rags to riches raps getting old everything been said and done. Females safer and are making the most club friendly music.

The game is in a weird position to say the least and with no musical programs and decline of instruments it’s tough to say where the next great American musical innovation/genre will come from

 

[GoFlipAPack]

YES!!!! A good majority of these rappers are trash. We don't need anymore thot rappers or want to be Big Meech's.

 

[T-K-G]

The game is in a weird position to say the least and with no musical programs and decline of instruments it’s tough to say where the next great American musical innovation/genre will come from

We not gonna talk about how Tyler ended up being the only one to fully reach his potential as an artist he embodied the art form and checked all the boxes.


I wonder what was the exact moment the labels decided giving crash dummies money to fund their RICO activities was a bad idea alphabet boys prolly told em if they keep funding this shyt they going down next

 

[ISO]

We not gonna talk about how Tyler ended up being the only one to fully reach his potential as an artist he embodied the art form and checked all the boxes.


I wonder what was the exact moment the labels decided giving crash dummies money to fund their RICO activities was a bad idea

When they started crashing out on the regular word to that boy Kay Flock

I feel they had stopped signing them in the “blog era” looking more so for the every man 20 something year old clean cut lifestyle rapper

Chief Keef blowing up virally changed a lot of shyt

 

[Bugzbunny129]

The next rappers to blow will be anti industry types. The ones who did it for love. Not to get rich. Anti trends. High creatives.

The reliance on social media killed all artforms. So when guys like ebro tell rappers “you need to be on social media”, and people expect that, hes actually hurting them in the long run.

And just to prove my point.

“Doom is not on twitter”

Yet somehow doom is more popular than ever. It wasnt just him dying. It was a gradual build up. He did his own thing and now hes more popular than most rappers yet he never did an oz of promo or social media. Never got a song on the radio. Zero attempts to be mainstream. Yet look at his numbers on sites like reddit, he has more fans into him still talking about him than the guys who sold millions if copies every year. He never burnt out cause he never gave us too much. He had the perfect amount of exposure.

The next ones will be doom esque artists with a hint of commercial viability.

Music needs mystique again. Actors. Athletes. Artists. Etc. shyt has become too regular. Ig views dont equal money or success.

And the fast food nature of rappers today has already backfired, most of you just dont know it yet.


Honestly the best musicians i know dont want anything to do with “the game”. Thats for people who wanna be seen. The people im talking about make music for themselves, not for profit. They rather work a day job.

 

[frush11]

Doubt it. Those doing the running trying to get signed too besides I don't think nikkas today have the nuts to run up on white execs. At least with black rappers you'd get a few days of clout before cops collect you, nobody knows or cares about execs on top of getting scooped up ASAP

Labels were very open According the ogs. Shiit changed drastically in the late 90s, early 2000s

 

[ORDER_66]

Well when all the signed rappers all sound the fukking same what the fukk do they expect?!!?