Drake is out here creating music to fill a certain lane. And he speaks on things from his perspective.
J Cole wouldn't even put this so called "pro-black song" he did on letterman on his album but rather chose to do a one-off performance of it and even then, since he includes a few lines about "being black" on the album that therefore he's a better "artist"
Sorry.
This is ENTERTAINMENT.
The music comes first.
The message comes second.
If you want me to love you more because you're socially conscious, then you need to make better MUSIC cause if your shyt sucks, not only will I never listen again, i'll wonder why you didn't learn to WRITE BLOGS or give lectures or make books.
If the content matters so much to you, go be a poet...but don't call it "music"
Even Gil Scott Heron learned the principles of music and creatively weaved messages into INCREDIBLE sonic landscapes....
This whole "consciousness" argument is a deflection from having to engage the fact that these so-called "aware" celebrities not only don't give a fukk about you, but they're pandering to people to try and get them to like them by pretending to be "up on game" when in reality they're doing just as much as the artist who isn't saying shyt at all.