This story made my Friday for some reason.
#CaptainMarvelChallenge: Frederick Joseph is raising money to send girls to see film - CNN
Last year, his #BlackPantherChallenge raised enough money to send 73,000 children of color to see "Black Panther."
This year, his #CaptainMarvelChallenge hopes to do the same for girls with Marvel Studios' first female-led film, "Captain Marvel."
But Frederick Joseph said he isn't sure the campaign to help young girls will receive as much support as the one for black boys did.
"I was hoping this would receive more traction than the last challenge," the New York marketer told CNN.
Even an endorsement from the movie's star, Brie Larson, didn't seem to move the needle on the challenge's GoFundMe page.
"We did see some more donations from her support, but not as many as we would have hoped for," Joseph said. "I think there's a larger conversation to be had around how much support women receive and lack thereof."
#CaptainMarvelChallenge: Frederick Joseph is raising money to send girls to see film - CNN
Last year, his #BlackPantherChallenge raised enough money to send 73,000 children of color to see "Black Panther."
This year, his #CaptainMarvelChallenge hopes to do the same for girls with Marvel Studios' first female-led film, "Captain Marvel."
But Frederick Joseph said he isn't sure the campaign to help young girls will receive as much support as the one for black boys did.
"I was hoping this would receive more traction than the last challenge," the New York marketer told CNN.
Even an endorsement from the movie's star, Brie Larson, didn't seem to move the needle on the challenge's GoFundMe page.
"We did see some more donations from her support, but not as many as we would have hoped for," Joseph said. "I think there's a larger conversation to be had around how much support women receive and lack thereof."