As of June 30, 2013, the Wii has sold 100.04 million consoles worldwide.
[39]
Since its launch, monthly sales numbers of the console have generally been higher than its competitors around the globe. According to the
NPD Group, the Wii sold more units in the United States than the
Xbox 360 and
PlayStation 3combined in the first half of 2007.
[176] This lead is even larger in the Japanese market, where it currently leads in total sales (having outsold both consoles by factors of 2:1
[177] to 6:1
[178] nearly every week from its launch to November 2007).
[179] In Australia the Wii broke the record set by the
Xbox 360 and became the fastest-selling game console in Australian history.
[180]
On September 12, 2007, the
Financial Times reported that the Wii had surpassed the Xbox 360 (released a year earlier) and had become market leader in home-console sales for the current generation, based on sales figures from
Enterbrain, NPD Group and
GfK. This was the first time a Nintendo console led its generation in sales since the
Super Nintendo Entertainment System.
[181]
On July 11, 2007, Nintendo warned that the Wii would remain in short supply throughout that calendar year.
[182] In December,
Reggie Fils-Aime revealed that Nintendo was producing approximately 1.8 million Wii consoles each month.
[183] Some UK stores still had a shortage of consoles as of March 2007,
[184] demand still outpaced supply in the United States as of June 2007,
[185] and the console was "selling out almost as quickly as it hits retail shelves" in Canada as of April 2008.
[186][187] In October 2008 Nintendo announced that between October and December the Wii would have its North American supplies increased considerably from 2007 levels,
[188] while producing 2.4 million Wii units a month worldwide (compared to 1.6 million per month in 2007).
[189]
In the United States the Wii sold 10.9 million units by July 1, 2008, making it the leader in current-generation home console sales according to the NPD Group (and surpassing the Xbox 360).
[190][191][192]
In Japan the Wii surpassed the number of
Nintendo GameCube units sold by January 2008;
[193] it sold 7,526,821 units as of December 28, 2008, according to Enterbrain.
[194][195] According to the NPD Group the Wii surpassed the Xbox 360 to become the best-selling "next-generation" home video-game console in Canada (with 813,000 units sold by April 1, 2008), and was the best-selling home console for 13 of the previous 17 months.
[186][187] According to the NPD Group the Wii had sold a total of 1,060,000 units in Canada as of August 1, 2008, making it the first current-generation home console to surpass the million-unit mark in that country. In the United Kingdom the Wii leads in current-generation home-console sales with 4.9 million units sold as of January 3, 2009, according to GfK
Chart-Track.
[196][197] On March 25, 2009 at the
Game Developers Conference,
Satoru Iwata said that worldwide shipments of Wii had reached 50 million.
[198]
While Microsoft and Sony have experienced losses producing their consoles in the hopes of making a long-term profit on software sales, Nintendo reportedly has optimized production costs to obtain a significant profit margin with each Wii unit sold.
[199] On September 17, 2007 the
Financial Times reported that the direct profit per Wii sold may vary, from $13 in Japan to $49 in the United States and $79 in Europe.
[200] On December 2, 2008,
Forbes reported that Nintendo made a $6 operating profit per Wii unit sold.
[201]
On September 23, 2009, Nintendo announced its first price reductions for the console.
[202] Nintendo sold more than three million Wii consoles in the U.S. in December 2009 (setting a regional record for the month and ending nine months of declining sales), due to the price cut and software releases such as
New Super Mario Bros. Wii.
[203][204] On January 31, 2010 the Wii became the best-selling home video-game console produced by Nintendo, with sales of over 67 million units (surpassing those of the original
Nintendo Entertainment System).
[205] Nintendo reported that on Black Friday 2011 over 500,000 Wii consoles were sold, making it the most successful Black Friday in company history.