Yup.
Broadcast TV simply can't keep up with the constant stream of wacky content people from around the world make, that is day-to-day relatable and entertaining.
It's like I mentioned earlier, that live streaming emoji challenge popping off the way it has is a good example. You won't be seeing that on broadcast TV, and people are getting paid on it by other viewers?!
It may be a quick trend that comes and goes, but a billion or so users on that app means that somebody else will come up with the next thing/challenge to pull attention and trend worldwide.
Meanwhile, networks are trying to get the OK/approval for some show, gather all the resources together, gather script writers, put all the logistics together, etc. for a fraction of the viewership and social media mentions.
The people that watch broadcast TV aren't the same people watching tiktok. They have interest in 30-60mins worth of TV at a time, not 30sec - 1min shorts. Hell, most of them don't even have a tiktok account, or even know how to access it, so it is pointless to argue that. They aren't competing markets. That's social media, not televised entertainment. And if they were, Disney would simply come up with a similar app that allowed people to upload to Disney+ (and I'll want my check if they do so).
Overall, Disney got confused as what it wanted to be. That's their problem. All of their purchases were supposed to exponentially increase their revenue stream, and they messed up with that.
MCU and comicbooks in general was always a bubble niche market that was gonna burst. They were suppose to ride that 10 year wave, then ease into something else by year 9.
Star Wars has a huge fandom, but once again - it exists as a niche market. Only Star Wars fans create more Star Wars fans...especially to sustain it. You cannot make that mainstream to cater to a broader audience. They were supposed to close out that to satisfy the core fans, then merch the property. And perhaps make cartoons like Clone Wars here and there.
Their streaming platforms. They have a huge catalog. Netflix won because people were watching old shows on it. That was their base. They should've used it the same way. TGIF, Wonderful World of Disney, Disney Channel shows and originals, Disney animated movies, Disney afternoon. They have the Fox context, so family Fox shows/movies that can make it to Disney+ and use the other stuff on another streaming platform. The had Miramax, Dimension, Hollywood, Touchstone and everything under the Fox umbrella. Use the back catalog.
Then go back to family movies for theaters. They all but abandoned this, milking Marvel way beyond a dried cow. Live-action remakes and MCU been their primary and that was a losing battle.
They're family-oriented, so play that angle...and just collect money from the other ish you own.