They were on the verge of bankruptcy while he was champ so that makes no sense, the reason they didn't fold had more to do with Stone Cold & Bret Hart having one of the greatest feuds of all time.
if he wasn't there they would've been way closer to bankruptcy he was the only reason people were checking in. Stone Cold woulda worked a great program with anyone, it's just the only face besides HBK was Bret business would've been back with or without Bret