WarnerMedia's decision to give all Warner Bros. movies in 2021 a simultaneous theatrical and
HBO Max debut was not discussed with the talent or production companies behind those titles. Now, two figures at WarnerMedia have explained the reasoning behind this decision.
"I wish we could have had more time to speak to our partners and talent," Warner Bros. Chairman Ann Sarnoff said to
THR, noting that discussions were avoided to make sure these plans did not leak prior to the announcement. "We are very conscious of paying a fair price for the HBO Max 31-day distribution of the movie, and we think they’ll be happy to see how much effort we will put behind successfully launching these movies."
"We’re not saying this is our strategy going forward; this is our strategy for 2021," Warner Bros. CEO Toby Emmerich said about this release plan. "We’re going to learn a lot as we go along, as the business rebounds and evolves in a post- COVID world."
This new release pattern will begin with
Wonder Woman 1984 on Dec. 25. WarnerMedia films will be available for their first months on HBO Max while also screening in theaters. Following the first month, each film will only be available in domestic and international theaters. Responses from the industry have been widely negative, with
Tenet director Christopher Nolan saying that this concept "makes no economic sense and even the most casual Wall Street investor can see the difference between disruption and dysfunction".