Buck Seventy
Pro
Margot didn't like the Harley costume from the Suicide Squad, add in a feminist director and this what you get. Harley's sex appeal is what drew people in to her character and they got rid of it.
DC is really dumb for not just making a "Harley Quinn" movie... EDIT: I was right! DC changes title!
- Thread starter Carlton Banks
- Start date
Margot didn't like the Harley costume from the Suicide Squad, add in a feminist director and this what you get. Harley's sex appeal is what drew people in to her character and they got rid of it.
Bruce Wayne
THE GODDAMN BILLIONAIRE
She was a Schemer..
She had Plans..
...and Look where that got Her.
She had Plans..
...and Look where that got Her.
@Carlton Banks came back from 28-3 to take the chip
LOL!!!
She was a Schemer..
She had Plans..
...and Look where that got Her.
aww damn...what movie is that from again??
KravenMorehead™
Barrel Brothers.®
KravenMorehead™
Barrel Brothers.®
lol...thanks...repped
no doubt fam
Had to rep OP off the skrenf 
Don't want smoke with Negrodamus
Don't want smoke with Negrodamus
MajesticLion
Veteran
As the Marketing Genius that I am, I can tell you that it's ALWAYS about marketing
Poetical Poltergeist
Precise and cold hearted
Props to op. Called it.
Atsym Sknyfs
Superstar
BIRDS OF PREY: WB Reveals Why The Name Of The Movie Was Changed On Major Ticket Sites
It turns out Warner Bros. hasn't officially changed the name of Birds of Prey, but the studio did alter the title to Harley Quinn: Birds of Prey on certain ticket retail sites. Find out why right here...
Mark Cassidy | 2/12/2020
Filed Under: "Birds of Prey"
It's come to light that Warner Bros. hasn't actually changed the title of Cathy Yan's Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), the studio is simply marketing the movie as "Harley Quinn: Birds of Prey" on ticket sites for several major theaters. Why? That all important SEO!
According to The Verge, WB decided to place the most well-known and popular character's name at the front of the title as part of a “search expansion for ticket sites,” making it easier for people to find the movie. It's also felt that this will "give moviegoers a better understanding of what Birds of Prey is about."
One insider believes that the trailers were another issue, as they didn't really explain the plot or lean into the movie's R-rating in the same way as Deadpool did, for example.
Why nobody figured any of this out before the film was released is anyone's guess, but something tells us Warner Bros. brass will be taking a more vested interest in their marketing team moving forward.
BIRDS OF PREY Review: A Deliriously Entertaining, If Sometimes Uneven DC Comics Adventure
Birds of Prey underperformed massively over the course of its opening weekend, and while it still has time to recover, some are starting to believe the R-rating may prove to be a hurdle since it pretty much sidelines Harley Quinn's main fan-base. Regardless, BOP had a relatively small budget (about $84.5M before marketing costs), so a soft opening won't necessarily hurt it long-term.
Will this title change along with positive reviews and word-of-mouth help get more butts on seats? Keep an eye out for updates, and if you've seen Birds of Prey, be sure to check out our spoiler breakdown below.
BIRDS OF PREY: WB Reveals Why The Name Of The Movie Was Changed On Major Ticket Sites
It turns out Warner Bros. hasn't officially changed the name of Birds of Prey, but the studio did alter the title to Harley Quinn: Birds of Prey on certain ticket retail sites. Find out why right here...
Mark Cassidy | 2/12/2020
Filed Under: "Birds of Prey"
It's come to light that Warner Bros. hasn't actually changed the title of Cathy Yan's Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), the studio is simply marketing the movie as "Harley Quinn: Birds of Prey" on ticket sites for several major theaters. Why? That all important SEO!
According to The Verge, WB decided to place the most well-known and popular character's name at the front of the title as part of a “search expansion for ticket sites,” making it easier for people to find the movie. It's also felt that this will "give moviegoers a better understanding of what Birds of Prey is about."
One insider believes that the trailers were another issue, as they didn't really explain the plot or lean into the movie's R-rating in the same way as Deadpool did, for example.
Why nobody figured any of this out before the film was released is anyone's guess, but something tells us Warner Bros. brass will be taking a more vested interest in their marketing team moving forward.
BIRDS OF PREY Review: A Deliriously Entertaining, If Sometimes Uneven DC Comics Adventure
Birds of Prey underperformed massively over the course of its opening weekend, and while it still has time to recover, some are starting to believe the R-rating may prove to be a hurdle since it pretty much sidelines Harley Quinn's main fan-base. Regardless, BOP had a relatively small budget (about $84.5M before marketing costs), so a soft opening won't necessarily hurt it long-term.
Will this title change along with positive reviews and word-of-mouth help get more butts on seats? Keep an eye out for updates, and if you've seen Birds of Prey, be sure to check out our spoiler breakdown below.
Should've hired me for marketing
Did The Title Of ‘Birds Of Prey’ Just Change To ‘Harley Quinn: Birds Of Prey’?
Claudette Barius/WB
There’s never one reason why a movie fails at the box office, but several, and titling the Harley Quinn Warner Bros. Suicide Squad spinoff Birds of Prey and the Fantabulous Emancipation of One Harley Quinn wasn’t really the wisest movie marketing decision of late. Birds of Prey opened to $33M at the domestic box office this past weekend, -37% below its $50M-$55M tracking and -75% below the $133.6M opening of Suicide Squad. The pic repped the lowest opening for a DC movie in a decade, since 2010’s Jonah Hex ($5.3M).
As of today, most major theater circuits such as Regal, AMC, Cinemark and Marcus are using Harley Quinn: Birds of Prey in their listings online, ticketing apps and on marquees.
So what gives?
No, Birds of Prey is not changing its title with its marketing materials intact. Rather, a display change was suggested to exhibitors by Warner Bros. distribution to help with SEO optimizations, searches and ticket reader boards. While exhibs had been using Birds of Prey on their websites and around the theater, leaving Harley Quinn out, exactly why has been confusing I’m told. Some circuits such as Alamo and Showcase Cinemas haven’t made the change on their websites just yet. If you do a search for “Harley Quinn” in Fandango’s site, it leads you to Birds of Prey.
This coming weekend, Birds of Prey looks to get a cushion from Valentine’s Day on Friday with its second weekend over four days expected to be around $23M-$25M, -25% to -30% from the pic’s three-day. Through Monday, the Warner Bros. DC feature stands at $35.1M.
Did The Title Of ‘Birds Of Prey’ Just Change To ‘Harley Quinn: Birds Of Prey’? – Deadline
Dwayne_Taylor
Superstar
Harley Quinn did not make as big of an impact as people thought. And the trailer looked cheap