yup, I think there was a thread on it here years ago based on this article:
American Meritocracy Is Killing Youth Sports
it has only gotten worse post pandemic I presume.
I don't think that's all the reason we have these issues with "competitiveness" though. the NBA has always marketed stars not teams. you are never going to have those rivalries long term, but we've seen them pop up for a few years at a time in the past.
there is definitely something to all these dudes growing up together on the AAU circuit and being friends though, shyt is not regional like it used to be. they are also taught to treat it like a business at a young age, and their individual brand is their business, not a specific team. when you're thinking like that, you're not going to take something like a regular season win/loss more seriously than your health or getting embarrassed on social media in a dunk contest/exhibition game. all these dudes are friends, til someone fukks someone's girlfriend or whatever.
These National AAU teams be having 1 4* player and 4 5* players.