Newark believes it has a real shot to score Amazon HQ
Posted January 18, 2018 at 04:35 PM | Updated January 18, 2018 at 08:48 PM
The news ricocheted across the city Thursday morning, blowing up in people's news alerts and urgent text messages:
Newark was officially on the map.
In a much-needed salute for a city reaching for its renaissance, Newark was named
one of 20 finalists for Amazon's second headquarters.
"It's a story that Amazon could tell about how they were a part of expediting a city's growth, a city that is like a phoenix in the fire, moving forward consistently despite all the obstacles," Mayor Ras Baraka said, as he lauded the news. "Amazon gets to come here and expedite that and be a part of fashioning and forming that American story of a Newark city that has been 50 years in the making."
Philadelphia and New York City are also in the running, but Newark's leaders aren't worried.
"We have the amenities of New York without the problems of New York," Baraka said. "I said good luck to everybody but Newark is exactly where Amazon should be ... we feel like we won already."
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Governor Phil Murphy
✔@GovMurphy
New Jersey’s innovation economy is ready for takeoff! Any business that sets foot in our state is making a smart decision. We are committed to investing in our people and our communities -
@amazon would thrive in Newark with its talent, resources and space
https://www.amazon.com/b?ie=UTF8&node=17044620011 …
1:35 PM - Jan 18, 2018
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Around the state, politicians and leaders in tech and education buzzed with excitement at the prospect of 50,000 jobs and the $5 billion investment that will come with Amazon's HQ2. Former Gov.
Chris Christie endorsed Newark's bid over other cities in the state.
Newly inaugurated Gov.
Phil Murphy said Newark making the shortlist "proves New Jersey's amazing strengths and potential to once again be a global driver of technology and innovation."
"While today certainly is good news, our work is not done," he said in a statement. "We are going to continue to press our case for Amazon to come to Newark."
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Senator Bob Menendez
✔@SenatorMenendez
Glad Newark is in the top 20 for
#AmazonHQ2! Newark is a strategic transportation hub, w/ top schools like
@NJIT &
@Rutgers_Newark and is already home to
@audible_com. Investing in NJ’s diverse, highly educated workforce is always a smart bet,
@JeffBezos https://www.nytimes.com/2018/01/18/technology/amazon-finalists-headquarters.html?_r=0 …
10:35 AM - Jan 18, 2018
Amazon Chooses 20 Finalists for Second Headquarters
The list released Thursday leaned toward cities in the Midwest and on the East Coast, and away from the tech-saturated hubs of the West Coast.
The state is
offering a $7 billion incentive plan, with $2 billion of that in city-specific tax waivers and abatements.
State Senate President
Stephen Sweeney, D-Gloucester, said he believes the plan — which the state Legislature passed earlier this month — helped Newark make the list.
"We put in concrete what we intend to do," Sweeney told NJ Advance Media. "I think (today's news) is great to hear. And hopefully we make it to the finals."
Jon Whiten, vice president of the New Jersey Policy Perspective, said Newark would make a prime location for the headquarters, but remained wary of the "steep price tag."
"By putting at least $5 billion, and potentially several billion dollars more, in taxpayer dollars on the table so early in the game, New Jersey has ensured that is returns will be minimized if Amazon were to ultimately choose the state," he said in a statement. "Merely blowing the lid off already out-of-control corporate tax break policies comes at a hefty price tag for New Jersey's future."
Newark Mayor Ras Baraka and Aisha Glover, CEO of the Newark Community Economic Development Corporation.
In Newark, the stakes are high.
Newarkers hold 18 percent of all jobs in the city, according to a report from New Jersey Institute for Social Justice. In Baltimore, residents hold 33 percent of jobs; in Detroit, that number is 25 percent, the 2017 report said.
"We're looking at this as Amazon truly being an anchor and having a ripple effect on the economy," said
Aisha Glover, who heads the Newark Community Economic Development Corporation, and helped put together the city's application. She projected another 70,000 to 100,000 ancillary jobs would come with Amazon's flush of employees.
Glover said the city would "hold their feet to the fire" to ensure Newarkers get a large share of Amazon's projected jobs.
"We want them to hire Newark residents. The win for us is to get Newark residents hired, to get them employed," Baraka said.
Baraka is pushing local training initiatives to create a pipeline for the tech industry. The city already has 20 miles of city-owned high-speed web infrastructure and 50,000 college students.
"Newark is an incredible and beautiul place, it is not a bus stop, it is a destination," he said. Companies like Audible, Panasonic and
soon Mars Wrigley operate in the city.
"In the last decade, Newark has experienced unparalleled growth, paving the way for many new companies to call our city home," U.S. Sen. Cory Booker, D-N.J., and former Newark mayor, said in a statement.
"A Newark HQ2 would mean tens of thousands of local jobs, a boost to our regional economy and small businesses, and an opportunity for Amazon to take a tremendous stake in the continued transformation of our great city."
Seth Wenig | AP
The city's anchor education institutions -- Rutgers Newark and NJIT -- said they were ready to fill Amazon's work needs with a fully trained and diverse crop of students.
"We have the talent," said
Joel Bloom, president of NJIT. "We're the pipeline, we know that at least nearly a third of the engineers in the state of New Jersey are the alumni of NJIT. This is an intensely science and technology state."
Bloom said while Newark was well-known in the tech world, the rest of the country is finally waking up to everything the city has to offer.
"It's one of 20 locations being seen around the world, Amazon is a massive global company, this is a global list that Newark, N.J. is on," he said. "It's just an eye opener for a lot people."
https://twitter.com/Joe_D_EssexExec/status/954018048448614400
Joe D@Joe_D_EssexExec
Making it to the next level for consideration is a testament to the thorough and comprehensive plan that highlights the advantages of Newark, as well as the ongoing revitalization of the downtown area and residential neighborhoods. We look forward to welcoming Amazon.
10:50 AM - Jan 18, 2018
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Arcelio Aponte, senior vice chancellor and CFO for Rutgers-Newark, said the tech industry as a whole could benefit should Amazon pick Newark.
"That particular industry suffers from an inability to diversify its workforce and that's been a challenge nationally," he said. "Rutgers Newark ... will help meet that industry's need."
On campus, 19 percent of students are African American and 26 percent are Hispanic.
"If Amazon waned to make a statement about the future of this country, about the future of our youth, then Newark is the right location for it," Aponte said. "It really will have the type of impact that they're looking to have in a city."
Joel S. Bloom, President of New Jersey Institute of Technology speaks during a a ceremony to celebrate the new Wellness and Events Center on the school's Newark campus. (Patti Sapone | NJ Advance Media for NJ.com)
Tech leaders say they're already seeing Newark as a growing hub.
"All cylinders are firing now. We're really delighted with the efforts and the traction and all the real estate development that are making it a real tech hub in this state," said James Barrood, CEO of New Jersey Tech Council, a nonprofit trade association.
"The future is very bright for Newark," he said. Even without Amazon, Barrood said tech companies will still be drawn to Newark's other
anchor institutions like Audible (owned by Amazon).
Don Katz, founder and CEO of Audible, said Thursday's announcement "further validates the transformation we are so proud to be a part of for the past decade."
“I have been a believer in Newark’s comeback and the city’s advantages as a burgeoning tech and innovation hub since Audible relocated to Newark in 2007," he said in a statement.
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Amazon News
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Today we are announcing the communities that will proceed to the next step in the HQ2 process. Getting from 238 to 20 was very tough – all the proposals showed tremendous enthusiasm and creativity
http://www.amazon.com/amazonhq2
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Newark officials say they plan to continue working with its public and private partners to push positive messaging and branding to "make sure that people understand all the diversity in the city and everything that the city has to offer," Glover, of NCEDC, said.
"We're not going to send them a cactus," Baraka added -- a jab to Tucson, Arizona's
reported gesture.
Newark has not hired any consultants to help its Amazon bid, nor does it plan to, she added.
"We're here because we expected to be here and we deserve to be here. We have the tech talent, infrastructure, diversity and location," Glover said.