Not even just that, they should have never tried going the direct consumer route and cutting out the middleman as other competitors took up that empty and market share.Nike did this to themselves in this economy no one is paying 115 for some all white AF1 or 200+ for retro Nikes/jordan even panda dunks are 115 now Tbh if they drop retro Jordans/nike back to 160 to 180 and dunks and AF1 to 80 most would sell out That's why new balance 9060 are taking over they only 150, comfortable and the quality is great
They need some new innovation instead of the same old Jordans, Dunks and AF1's just in different colorways.