How much of that is actual demand though and how much of it is a product of the resell game? Make too many of those colorways and they'll be sitting on the shelves just like everything else.
Essential BRAD PIFF'S SNEAKER THREAD
- Thread starter KEEPITTRILLA
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How much of that is actual demand though and how much of it is a product of the resell game? Make too many of those colorways and they'll be sitting on the shelves just like everything else.
The Venice 8 and Italian Camo 6 were the first OG Kobes they've made since his death. Both are still above retail (Camo is more than double resale in my size 13). They've barely tried with his line. Been a bunch of made up colorways nobody asked for and people are still buying because quantities have been limited and people are desperate for anything Kobe. He has classics and Nike isn't making them.
It isn't just Kobe and Jordans getting bogged down with colorways nobody is asking for. Their current flagship athlete (LeBron) had all his current sneakers (21) marked half off and many are still sitting. They learned nothing from the success of the 20 and put out a bunch of bullshyt with a handful of nice colorways.
Devin Booker's shoe has been pretty popular and it's affordable yet they barely made any.
^^^These probably won't even release. This is common sense shyt they aren't even capable of doing.
DJ Paul's Arm
Veteran
Times are tough. Folks ain’t trying to drop $200+ for some shoes.
I went to Shoe Palace and saw all those Jordan’s that sold out online just sittin.
Something tells me it’s those lazy fat fukks who don’t want to make the drive but will drive to the drive thru.
Theo Penn
on that Earl Stevens wine
This. All they do is re-release retros over and over again. Nothing fresh and new. This is not sustainable. They will continue to lose money until they correct course
I can’t see the video, can you get a screen shot?
Stimulus check/PPP loan/EDD era had them feeling themselves way too much.Nike did this to themselves in this economy no one is paying 115 for some all white AF1 or 200+ for retro Nikes/jordan even panda dunks are 115 nowTbh if they drop retro Jordans/nike back to 160 to 180 and dunks and AF1 to 80 most would sell out
That's why new balance 9060 are taking over they only 150, comfortable and the quality is great
ABlackMan
Superstar
Well you don’t exit the car on a drive through restaurant buddy.
Stimulus check/PPP loan/EDD era had them feeling themselves way too much.
That era was crazy.
you were copping pandas trying to flip them. now it's Nike's fault y'all was some hypebeasts over a generic dunk?
who's the them in this situation? the resellers, the buyers or nike cuz it really don't make sense to put this shyt on Nike. They didn't create that bubble. Stimulus money and hype did. dudes went from paying double for shoes on average to complaining about retail. what's changed? their pocket change.
Yeah, cause that's my post. Nike got greedy and raised prices thinking stimulus era was Now everything is sitting and going on sale.
they got bad timing but raising prices was a logical conclusion after watching people happily pay resale all the time. too bad for them the economy tanked and resale bubble burst. as a customer it's a double win.
we get sales and availability plus resellers the fukk outta here. it's a correction arc... corporations have ridiculous goals of unsustainable constant growth so let the company go through it. for all it's loses it is still the market leader, i'm not concerned about nike's business unless it affects me negatively as a customer. only weirdos don't want shyt cuz it's sitting or bricking. why should that matter to you, that only shows that the resell market has imploded. I seen a fool cuss up a storm about not getting the early release of the Military 4 then not want them after they flooded the market with re-releases. a snapshot of your average hypebeast
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At one point last year, they were trying to charge $150 for NikeID Dunks after only charging $120 for them a couple of months before
Part of that is on them though and the artificial scarcity they would create with certain sneaker releases though. Not to mention the fact that they were literally letting retailers out here benefit profit wise off their sneakers by hiding raffle releases behind buying the stores product to even have a chance to buy. Hell, some of them even got caught backdooring themselves (End Clothing, ShoePalace).they got bad timing but raising prices was a logical conclusion after watching people happily pay resale all the time. too bad for them the economy tanked and resale bubble burst. as a customer it's a double win.
we get sales and availability plus resellers the fukk outta here. it's a correction arc... corporations have ridiculous goals of unsustainable constant growth so let the company go through it's correction. for all it's loses it is still the market leader, i'm not concerned about nike's business unless it affects me negatively as a customer. right now their loss is our gain.
I get thought process in trying to go direct to consumer, but all it did was have other companies take up that empty shelf space and doom a lot of their distributors in the process.
the artificial scarcity is what people want it's the psychology of having exclusive shyt which is why something sitting or bricking is stated with a negative connotation. people don't know what they want. the game is the game. you create scarcity to create illusion of exclusivity. when shyt is easily accessible the desire is not the same it is not a status symbol to have it. we are seeing this right now even with the yeezy releases. it's not that the shoes fell of it's the artificial scarcity of the low stock and then the bots snatching up all that shyt for people to turn to resell market that was driving up a frenzy.
there is a lot of psychology at play in marketing. hand out shyt for free without a line up and nobody wants it. create a line up and you will see people stand in line not even knowing what they are getting just because there is demand from others. This is basic and observable in so many places in life. It is the basic mentality of the hype driven sneaker consumer. they demand access but when they get too much of it their desire is lost. you can literally see people having second thoughts when they win raffles too easily on pairs and so forth.
