Well remember what Chicken always says. Innovation and ability to scale. TTCF has the innovation, it's a market that will only continue to grow and they are in-house producers.
As for scaling.. you're seeing that with how they are doubling their SKUs and they are branching into all these different stores including Krogers and ALSO they will have twice the square footage starting this year.
It's F.E's research and DD combined with Chicken's investing concepts
i was sold when i saw 'People Who Give a Crop' tagline.
that's a damn good tagline breh.
i like brands who think creatively and this has that creative thinking behind a innovation. it stands out from the crowded space. but i did a local groceries search and they are still haven't penetrated most of the groceries around me except Walmart and Costco. and this is a great thing. it only means there is a huge room to grow.
potential is huge for sure. i sold my LMND profit to buy this. and now i really feel like i need to sell more to get in more. i'll deposit more money next week and most likely i'll buy either BYND or TTCF.