Thanks for the analysis, that makes perfect sense. I've heard Starbucks rumbles but didn't know if there was any merit to it.
Yeah, I'm in Cali and a whole lot of people fukk with it. That's what made me think about it and look them up. I don't want to live in a bubble, though. I'm not sure how they're received outside of LA, which is super health conscious and trendy anyway.
I forgot to mention another thing.
Right now JMBA's Mkt cap is about $250M.
It IPO'ed in 2005 (towards end of summer...not a coincidence) for about 7 bucks a share for a market cap of $585M and went up to a max of $12.25 for a market cap of over a billion 9 months later before it began dropping and than the dropping accelerated during the financial crisis. It's never been close to those levels since.
You would be wise to look at just what it was that cause both the rises and falls in the price.
What was management doing and how was the market for smoothies/fast food/ drinks during that time that made investors think the IPO price was valid/ had growth potential. Why did it fail to reach this potential?
Lastly and most importantly, do you see any commentary from management/analysts suggesting that the company learned from the past and is taking the necessary steps to reverse that misfortune?
Because 5 years seems a long time to finally get it together.