@Nobu true question is how much can MSFT increase on this.
Ad money can be big on tiktok U.S.. Would be huge if they can acquire all of tiktok
my understanding is that there are already 2 TikToks. TikTok in China only is a separate app called Douyin and has more features including videos being shoppable so you can sell stuff directly on your videos. Then rest of the world is TikTok which is technically a separate app from Douyin with less features.
I'm thinking with the acquisition of US TikTok, it wouldn't be just for users in the US but rather the whole world except China. Otherwise it would be strange to have 3 TikToks (Douyin/China, TikTok US only, TikTok rest of world). India might unban TikTok if it's American owned too which is a huge market.
and yeah the ad money is gonna be crazy. video ads are expensive and when they add the ability to shop in the app like Douyin that will also be lucrative