The waiter asks how we are doing but Blodget is still eating, a lick of sandy hair flopping over his forehead as he gets more exercised. “With Spitzer, it was basically, ‘Let’s describe the analyst job that everybody knows about ... and make it sound unethical and terrible,’ ” he argues. The “piece of junk” email was “a classic example of how something without context can look terrible”.
Our main courses are hovering and Blodget gives up on his salad. Moving on, I dip a slice of sausage in a smear of salsa verde as Blodget attacks his chicken with the fork in his right hand and the knife in his left.
“What I have said to Eliot Spitzer – who is now almost a friend, oddly – is that he was right about the industry but he was wrong about me,” he says. Blodget met his former nemesis after offering to write about Martha Stewart’s 2004 securities fraud case for Slate. Blodget’s courtroom coverage for Slate came with a disarming disclaimer that “given the current state of my reputation ... readers may want to take everything I say with a grain of salt”.
Blodget had been a journalist after studying history at Yale. His jobs included proofreading at Harper’s magazine and working on CNN’s business desk. At Business Insider his writing has ranged from detailed analysis of the finances of the New York Times and Goldman Sachs’ role in Facebook’s IPO to impassioned pieces about bluff erosion on Nantucket and “The Awful Restaurant Practice Of Having Bathroom Attendants Who Watch You Pee”.
Keith McNally, owner of Balthazar, the restaurant that inspired that last post, responded by saying he would reassign the attendants but added that getting advice from Blodget was “a bit like receiving a lesson in business ethics from Bernie Madoff”.
Blodget has, however, won over enough of Wall Street that his critics these days are more likely to complain that he is dumbing down journalism or cheerleading tech chief executives than to question his ethics or his ability to cover business objectively.
His formula for Business Insider is a mix of instant comment on Fed announcements and iPhone launches with click-chasing lists and, increasingly, in-depth reporting. A slideshow of “the sexiest CEOs alive” earned 2m views but 20,000-word profiles of Yahoo’s Marissa Mayer and AOL’s Tim Armstrong got as many clicks between them. This blend of lowbrow and highbrow is not unlike a newspaper, Blodget argues, where “the dining and motoring sections pay for the Iraq bureau”. But, with headlines such as “11 Elon Musk quotes that show his genius”, is it prone to hype? “I have seen what it is like to be utterly savaged in the press. I have also seen what it is like to be absurdly lionised,” he says. What he tells his team is that “somebody doing something stupid doesn’t make them an idiot”.
In September, Blodget’s chief technology officer left abruptly after a blog pointed out his controversial tweets about feminism, poverty and race. What happened? “I’m going to stick with our statement,” he replies, pointing to a boiler-plate line about the comments not reflecting Business Insider’s values. Had you not noticed his tweets months earlier, I ask? “We acted very quickly and decisively,” he says. I suggest that he would not let his own reporters settle for such a non-answer: “You FT guys are incredibly excellent and trained interviewers… You’re hired!” he laughs uncomfortably as our plates are cleared.
In the angst-ridden news industry, Blodget stands out as a raging bull. The world is better informed than ever, he argues, and journalism is blessed by great new storytelling formats. He is confident digital economics can sustain serious reporting. While he predicts digital news networks will have “hundreds of millions” of dollars in revenues in 10 to 20 years, for now Business Insider’s sales are a fraction of those at, for example, the Washington Post.
The site has been profitable but has chosen to invest, he says, adding that the level of industry competition means “there desperately needs to be a lot more consolidation” between digital news brands. His rant-inducing Balthazar breakfast was with Nick Denton, founder of the Gawker blog network. Gawker wrote up the incident under the headline “Whining millionaire successfully gets bathroom attendants fired” but Blodget later told a reporter they had discussed some sort of merger or partnership. Denton has cooled the speculation, saying Gawker had better uses for its cash pile.
. . .
Finishing his main course, he tells me Business Insider would be complementary even to more established business news brands. “We would actually be perfect for a merger. You can take that back [to the FT],” he argues in full pitch mode.
I have been eyeing the dessert counter, and order roasted peaches. Blodget picks a raspberry sorbet with berries.
Blodget seems happy to stoke sale speculation so I ask the man who promoted scores of IPOs when he might bring Business Insider to market. “We’re not,” he says firmly. “I wouldn’t wish being a public company on anybody.” He feels “incredibly sorry” for Facebook, whose shares’ initial post-IPO nosedive he attributes to the fact its growth was slowing when it went public, though he is optimistic about Twitter. (Before the IPO, he estimated its value at $30 a share. After shares closed at $45 on the first day, he said he wouldn’t be rushing to short its stock or to buy at that level.)
Business Insider has provided its founder with a new platform for such opinions, and a fresh start. “The one thing I was absolutely committed to when the whole Spitzer allegations broke was that I just could not go out that way. I felt so personally disgraced,” he says. “I felt like ... I’m going to spend every day from now on gradually earning back what I lost ... and, hopefully, I’m getting there.” He says he has no wish to work again on Wall Street but wants to investigate the possibility of getting the lifetime ban overturned anyway.
Our tea and coffee arrive, with five small cookies each. I ask what he thinks Bezos’s acquisition of the Washington Post will herald. The Amazon founder’s record of investing in long-term growth rather than chasing short-term profits should be “an inspiration to every CEO”, he replies, “because right now the biggest problem with the world economy is this tug of war between capital and labour. Capital is winning big time.”
"As long as I am in charge, the goal will never be to maximise profit in some nearterm period"
Wall Street’s focus on quarterly results has led to record corporate profit margins but a slump in wages as a percentage of gross domestic product, Blodget argues. As an analyst, I ask, didn’t you contribute to that short-termism? “I certainly was not as passionate about that then as I am now,” he concedes. He worries, however, that relentless cost-cutting will end badly. “The endgame of that is that the economy is going to collapse because ... there will be nobody to sell anything to any more,” he says, both hands chopping the table.
“The moment you even breathe a word of this now, people start ... saying, ‘socialist, communist’ [but] what I’m talking about is the owners of corporations simply recognising that their wealth is created by the people who work on their teams, and sharing more of that wealth with them.”
So, I say, if your staff came asking for a pay rise with that argument, would you buy it? “We are spending every dollar we have and then some to compensate our team, who are knocking themselves out for us,” he says. “At some point we will have to turn a reasonable profit. Reasonable. But as long as I am in charge, the goal will never be to maximise profit in some near-term period.”
Back at the turn of the century, shortly before the Nasdaq collapsed, Blodget put $700,000 into tech stocks. He lost most of it and now has most of his money in index funds, except for some “legacy holdings”. Apple is one, and he has owned Amazon shares since 1998 (“I got lucky on that one”).
He asks for our cookies to be boxed up to take back to his team, while telling me that the market looks “very overvalued” and another “violent” correction is possible. He has not, however, pulled his money out. “I can’t time the market. I gave up on that a long time ago.”
Andrew Edgecliffe-Johnson is the FT’s US news editor
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Maialino
2 Lexington Avenue, New York, NY 10010
Kale salad followed by chicken leg (prix fixe) $35.00
Tripe followed by lamb sausages (prix fixe) $35.00
Raspberry sorbet $6.00
Roasted peaches $10.00
Glass of Timorasso $17.00
Tea $5.00
Macchiato $4.00
Total (incl service and tax) $141.94 <---cheap tippers!