BMW Wants To Sell Car Features On Demand

[null]

They hinted at that when they started charging you $300 to have Apple CarPlay as an option when it’s free on a fukin Hyundai Accent. Imagine paying x dollars a month to have heated seats, y’all. Bullshyt..

The true cost of driving: Car makers now charge to activate pre-installed extras - with BMW even demanding a monthly fee to switch on your heated seats​

BMW customers are directed to the company's online 'ConnectedDrive Store' which it says 'lets you equip your BMW with exclusive upgrades, extend your digital services, and more'.

• Fancy a heated steering wheel during a cold snap. That'll cost you £10 per month, £100 a year, £150 for three years, or £200 for 'unlimited' use.
• Adaptive M suspension is priced at £399. It uses sensors to boost and improve dynamic control, adapting to driving and road conditions in seconds, whether on a bumpy street, in a sharp curve or when braking hard.
• High Beam Assistant, which automatically switches your high beams on and off when there is oncoming traffic or a vehicle in front of you, costs from £10 per month, £100 per year, £150 for three years or £200 for unlimited use.
• Drive Recorder films your surroundings for up to 40 seconds using four integrated cameras. Costing £199, it allows the driver to document dangerous driving situations in traffic, record beautiful routes at the press of a button, and is triggered automatically in the event of an accident.
• Apple CarPlay preparation costs £265.

BMW says the ability to add new features to their car can be helpful for owners who change their mind after their purchase, adding that it was particularly useful for those who buy their car second-hand 'as they now have the opportunity to add features the original owner did not choose'.

Subscriptions also enable drivers to 'experiment with a feature by purchasing a short-term trial before committing to a purchase', it said.

BMW and car makers charging to activate pre-installed extras

It's time for motorists to brace themselves as the cost-of-living crisis starts to bite, the 'Ryanair effect' is starting to hit the motor industry.

www.dailymail.co.uk

 

[DEAD7]

 

[Bboystyle]

The true cost of driving: Car makers now charge to activate pre-installed extras - with BMW even demanding a monthly fee to switch on your heated seats​

BMW customers are directed to the company's online 'ConnectedDrive Store' which it says 'lets you equip your BMW with exclusive upgrades, extend your digital services, and more'.

• Fancy a heated steering wheel during a cold snap. That'll cost you £10 per month, £100 a year, £150 for three years, or £200 for 'unlimited' use.
• Adaptive M suspension is priced at £399. It uses sensors to boost and improve dynamic control, adapting to driving and road conditions in seconds, whether on a bumpy street, in a sharp curve or when braking hard.
• High Beam Assistant, which automatically switches your high beams on and off when there is oncoming traffic or a vehicle in front of you, costs from £10 per month, £100 per year, £150 for three years or £200 for unlimited use.
• Drive Recorder films your surroundings for up to 40 seconds using four integrated cameras. Costing £199, it allows the driver to document dangerous driving situations in traffic, record beautiful routes at the press of a button, and is triggered automatically in the event of an accident.
• Apple CarPlay preparation costs £265.

BMW says the ability to add new features to their car can be helpful for owners who change their mind after their purchase, adding that it was particularly useful for those who buy their car second-hand 'as they now have the opportunity to add features the original owner did not choose'.

Subscriptions also enable drivers to 'experiment with a feature by purchasing a short-term trial before committing to a purchase', it said.

BMW and car makers charging to activate pre-installed extras

It's time for motorists to brace themselves as the cost-of-living crisis starts to bite, the 'Ryanair effect' is starting to hit the motor industry.

www.dailymail.co.uk

Sad part is that our brain dead society will fall for the okie dokie and let this be a thing.

 

[DEAD7]

Sad part is that our brain dead society will fall for the okie dokie and let this be a thing.

Just don’t pay for it…

 

[The Bilingual Gringo]

Our 2022 Toyota Sienna operates in a similar fashion, it's difficult to adjust to. They want $8 a month for various things, but we kept remote start and ability to lock/unlock the van.

 

[FAH1223]

The true cost of driving: Car makers now charge to activate pre-installed extras - with BMW even demanding a monthly fee to switch on your heated seats​

BMW customers are directed to the company's online 'ConnectedDrive Store' which it says 'lets you equip your BMW with exclusive upgrades, extend your digital services, and more'.

• Fancy a heated steering wheel during a cold snap. That'll cost you £10 per month, £100 a year, £150 for three years, or £200 for 'unlimited' use.
• Adaptive M suspension is priced at £399. It uses sensors to boost and improve dynamic control, adapting to driving and road conditions in seconds, whether on a bumpy street, in a sharp curve or when braking hard.
• High Beam Assistant, which automatically switches your high beams on and off when there is oncoming traffic or a vehicle in front of you, costs from £10 per month, £100 per year, £150 for three years or £200 for unlimited use.
• Drive Recorder films your surroundings for up to 40 seconds using four integrated cameras. Costing £199, it allows the driver to document dangerous driving situations in traffic, record beautiful routes at the press of a button, and is triggered automatically in the event of an accident.
• Apple CarPlay preparation costs £265.

BMW says the ability to add new features to their car can be helpful for owners who change their mind after their purchase, adding that it was particularly useful for those who buy their car second-hand 'as they now have the opportunity to add features the original owner did not choose'.

Subscriptions also enable drivers to 'experiment with a feature by purchasing a short-term trial before committing to a purchase', it said.

BMW and car makers charging to activate pre-installed extras

It's time for motorists to brace themselves as the cost-of-living crisis starts to bite, the 'Ryanair effect' is starting to hit the motor industry.

www.dailymail.co.uk

if you change your mind, why don't you just not use the feature?

 

[ORDER_66]

Just don’t pay for it…

or just dont buy BMW talk with your wallet its a free market...

 

[null]

if you change your mind, why don't you just not use the feature?

they are saying that an early break in instalments (due to a change of mind) would be cheaper than owning it outright.

 

[null]

Just don’t pay for it…

c'mon now.

they are going to progressively move prepaid parts of the car into the subscription paid model until subscriptions are near unavoidable.

that's pretty easy to predict ...

it looks from the article that speed camera warnings are already only by subscription - which is one obvious thin-end-of-wedge place to start as "the camera locations have to be constantly updated"...

 

[Bboystyle]

Just don’t pay for it…

Emphasize "brain dead society"

 

[Htrb-nvr-blk-&-ug-as-evr]

The true cost of driving: Car makers now charge to activate pre-installed extras - with BMW even demanding a monthly fee to switch on your heated seats​

BMW customers are directed to the company's online 'ConnectedDrive Store' which it says 'lets you equip your BMW with exclusive upgrades, extend your digital services, and more'.

• Fancy a heated steering wheel during a cold snap. That'll cost you £10 per month, £100 a year, £150 for three years, or £200 for 'unlimited' use.
• Adaptive M suspension is priced at £399. It uses sensors to boost and improve dynamic control, adapting to driving and road conditions in seconds, whether on a bumpy street, in a sharp curve or when braking hard.
• High Beam Assistant, which automatically switches your high beams on and off when there is oncoming traffic or a vehicle in front of you, costs from £10 per month, £100 per year, £150 for three years or £200 for unlimited use.
• Drive Recorder films your surroundings for up to 40 seconds using four integrated cameras. Costing £199, it allows the driver to document dangerous driving situations in traffic, record beautiful routes at the press of a button, and is triggered automatically in the event of an accident.
• Apple CarPlay preparation costs £265.

BMW says the ability to add new features to their car can be helpful for owners who change their mind after their purchase, adding that it was particularly useful for those who buy their car second-hand 'as they now have the opportunity to add features the original owner did not choose'.

Subscriptions also enable drivers to 'experiment with a feature by purchasing a short-term trial before committing to a purchase', it said.

BMW and car makers charging to activate pre-installed extras

It's time for motorists to brace themselves as the cost-of-living crisis starts to bite, the 'Ryanair effect' is starting to hit the motor industry.

www.dailymail.co.uk

Piece of shyt BMW won’t last beyond the warranty anyway…might as well just rent the features

 

[Ethnic Vagina Finder]

Most of those features are useless luxuries.

 

[mastermind]

This is an great example of these fukks have ran out of ideas and is some late stage capitalism shyt.