How was GOTG not a risk. You have a proven and successful forumula and your next move is a big budget move starring a tree and racc00n with a gun, both which talk.
For people that love to trash marvel as being "formulaic", deciding to scrape the bottom of the barrel for characters even more obscure than the ones you already have control over is a giant business risk. And let's not even get on Antman. The name alone was a risk because what casual viewer is marking the calendar to see a movie called Ant Man
That's why the projections were all over the place and no one had them doing nearly as well as they did. Those are risks. Putting batman and superman in the same movie, adding in Wonder Woman and lex, and finally choosing to move it up to avoid your competition is as risk averse as you can get come on
For people that love to trash marvel as being "formulaic", deciding to scrape the bottom of the barrel for characters even more obscure than the ones you already have control over is a giant business risk. And let's not even get on Antman. The name alone was a risk because what casual viewer is marking the calendar to see a movie called Ant Man
That's why the projections were all over the place and no one had them doing nearly as well as they did. Those are risks. Putting batman and superman in the same movie, adding in Wonder Woman and lex, and finally choosing to move it up to avoid your competition is as risk averse as you can get come on