Ayo.... How Did No Limit Sell So Many Records?

[OHSNAP!]

Soulja Slim doesn't have a gold album unfortunately.

GITER was certified gold by RIAA

 

[OHSNAP!]

Yeah, the marketing was crazy. There are album covers burned into my mind... I can literally envision the Kane n Abel 'Am I My Brothers Keeper' (the lime green shirts), Mercedes 'Rear End' (that ass), Mr. Serv-On layin' in the casket, Lil' Soldiers poppin' out the box, etc... ain't heard them shyts a day in my life but got photographic memory of the ads

You missed out on some good shyt

 

[Ghost Utmost]

How is

every single wack popular rapper

selling now?

Always boggled my mind how wack shyt is so popular. Been that way forever.

People are stupid and Idiocracy is here for real

 

[OHSNAP!]

How is

every single wack popular rapper

selling now?

Always boggled my mind how wack shyt is so popular. Been that way forever.

People are stupid and Idiocracy is here for real

FOH troll hoe. Give me examples of bad songs/albums from NL from 95-98! Receipts, you hatin' ass bytch! You never really listened to em

 

[oO J Smooth Oo]

Ya. People would buy the lesser known No Limit releases just from seeing them advertised in the other No Limit albums they bought. They also stuck out like a sore thumb in stores with the colored spines and Pen-N-Pixel artwork. That was some genius marketing. Unfortunately it was quantity over quality as far as the music goes.

No limits work up until BBTP 99 was all quality

 

[mrfortune]

They had distribution , promotion and a reputation. They stayed consistant and supported all the artist in a relevant manner. no downloading , streaming etc so physical copies were still strong. break down the numbers per state . im sure cali alone was responsible for half the numbers and you still got the rest of the us

 

[vdfebduderocks]

So... to sum it all up from the great posts before:

No Limit sold so many records adopting the principles of the dope game.... flood the market, flood the market, flood the market. Add that up to great packaging, marketing all artists via cross-promotion, album covers, colors, you name it.... they cornered many of the non-East Coast markets. The South, the Bay.... many of those markets that were the epicenter of independent artists in the first place.

Having the 80/20 distribution deal - with full masters - is almost rare now. Also, No Limit was run like a family business - producers in-house, full ownership of studios, etc. They didn't have to deal with artist contractual issues until later in the decade.

Imagine flooding every mom and pop store with No Limit Albums week after week after week after week.... no wonder the sales went up.

What brought them down is their issues with BBTP, general industry savvy regarding record label, contracts, and the internet. That's why it's impossible to do what Master P and them did.

Cash Money came very close, but didn't have the volume P and No Limit did in the late 90s. They lasted longer, though, due to more successful commercial releases (Wayne, Drake, Nicki, et al)

 

[jmspro]

I'll never understand how muthafukkaz from other regions, countries, ethnicities, run up in these threads runnin they mouth on some johnny come lately just discovered rap music opinion with NO IDEA of what the fukk they are talking about.

EVERY single nikka in the south during that time was listening to no limit, whether YOU liked it or not, Straight up. Cant even debate this shyt anymore. If you was there or old enough to remember that shyt was pumpin outta every whip, dorm, step show, step party, hole in the wall strip club, club, party, function, ject, black high school/college football/hoop game.

Bbbbbutbbut the soundscan? They were trash tho, who listens to master p? He has no bars, he cant speak, silk only sold x records, i hate mystikal, why snoop of all people sign? how did no limit stay a float, blah, blah, waaaaah. Klowns on here sayin/askin the same shyt for 20 years...lol

Muthafukkaz bought their records. And listened n partied to the music all over the muthafukkin south n beyond. End of story.

Yep

When TRU 2 da game hit you couldn't escape it down here. Hell, I remember some djs would play damn near

the whole album in the club. No Limit Soldiers was 3 to 5 times per night. Everybody was chanting the lyrics like

damn bible verses.

They were so big our radio station would have a No Limit hour every friday night at 11 where the dj would play

nothing but No Limit music.

I dont know actual numbers but I had 2 friends work in music stores and all them albums were selling out.

They would be laughing saying Skull duggery and Serv-on albums were outselling mainstream artists.

 

[Flav]

I remember when The Wherehouse music store (Some of y’all too young to remember that place) had a “Rap section” of cds and they had a “No Limit” section of cds. Master P flooded the market like a mthafka.

 

[FeloniousMonk]

Took the hood mentality, street knowledge and formed a corporate structure.

Yeah, he was giving people promo money to make purchases, but who wasn't.

Dudes genius was flooding the cities with marketing the same way major conglomerates do.

 

[Ghost Utmost]

FOH troll hoe. Give me examples of bad songs/albums from NL from 95-98! Receipts, you hatin' ass bytch! You never really listened to em

You're an idiot

Lets start there

In 1995 I was 20 years old. So I am not imagining what it was like.

I don't like the vast majority of NL shyt so how would I have encyclopedic knowledge of their albums?

Just like Young Dummy your favorite rapper. I hear what's popular. Its pretty wack. I ignore them after that.

How you do that there

Is the only song off the top of my head that I would play now. And I would turn it off after Young Bleed.

You can like what you want. What you can't do is yell at people until they agree

In short

Fukc you

 

[BobbyBooshay]

Constant advertising in Black Beat and Right On

 

[OHSNAP!]

You're an idiot

Lets start there

In 1995 I was 20 years old. So I am not imagining what it was like.

I don't like the vast majority of NL shyt so how would I have encyclopedic knowledge of their albums?

Just like Young Dummy your favorite rapper. I hear what's popular. Its pretty wack. I ignore them after that.

How you do that there

Is the only song off the top of my head that I would play now. And I would turn it off after Young Bleed.

You can like what you want. What you can't do is yell at people until they agree

In short

Fukc you

If u don't know shyt, STFU. I don't get in Canibus threads pretending to know his discography, shyttalking. Dumber-than-a-rock motherfukker

 

[Homeboy Runny-Ray]

those albums were like a gateway drug because the whole label is featuring...they were basically weekly compilations

so if P, Silkk, Cmurder, Fiend etc...are on 3-4 songs that you like...then you open the booklet and see all the "coming soon" covers, you were gonna cop regardless...you just needed to know when it dropped. damn what the single was

i didnt even know the singles for most of those albums til I got older and stumbled onto the videos.

P made those albums collectables by the way he was marketing..some stores had a whole ass No Limit section.

bu bu but according to the coli, none of those albums actually sold.

these hermits on here dont be knowing.

even on the east coast, we were collecting those albums like pokemon.

 

[Asicz]

No Limit had Big songs on MTV BET and internationally on mainstream radio.

Silk and Mysriikal It Ain't My fault
Silk and Maya joint
Snoops DPG single and I was in New Orleans during that time

Make Em Say Uh

Mystikal and Neptunes Shake it Fast

Big Pun