ASAP Rocky - Industry plant?

[ParkWayGardenz]

4 what it really is, is NikeTALK.

NikeTalk be havin foos blowin up

odd future, asap all them 4's

 

[Doctor Wily]

Kirko is an industry plant all the way.

 

[Insensitive]

Soulja Boy had buzz in Atlanta first
or at least I think so idk his history

that sending shyt to blogs and uploading to youtube shyt only works if you have support most likely from industry people

also ASAP's whole presentation is different and he's the type of rapper you'd expect to have a local following first
he's not a pop artist or some weirdo nomad like Jay Electronica

man..WTF ?
The internet is a powerful fvcking tool for an indie artist.






Y'all gotta live in an alternate reality I swear.
Contrary to the shyt you hear on here Indie Hip Hop is real.
The same stuff happens in Indie Rock circles, they go from
being underground darlings to having mainstream success.

 

[YBE]

So... they had to get signed though right? they had to do something to stand out in some way in order to get signed or receive attention from the labels... Like I said, the only people who I could see being upset about this would be unsigned rappers... Tough break though... do something to gain attention and get yourself signed so you can be "planted" aka marketed intelligently with a push by the industry

Labels have college kids/interns/junior a&rs scouring the net 20 hours a day for new music. I'm assuming how it goes is........let's say you have a mixtape or two, a couple videos on Youtube. Before you know it, one of those interns hears it. The top A&R fukks with it They give you a small deal & begin to use their connects to build your grassroots movement. Placements on blogs, social media/street team, get you on all the hipster/indie urban sites like Complex, help to form your brand & image, get people to feel for your story, get you features from more senior label mates when your buzz warrants it. If everything goes well, they'll treat your next mixtape like an album, hoping it trends across Twitter/Facebook like a So Far Gone, Kush & OJ, The Warmup.


Voila.

Welcome to Artist Development in 2012. The best part about it, almost all of these things can be done for little to nothing. Economies of scale at work

 

[Rominati]

The common denominator in all these theories tho is one thing.



TALENT/STAR POTENTIAL



So it dont matter if you fukkin with a CEO daughter, if you dont got it you dont got. So for all you coli rappers who think you have a shot .











NOPE

 

[YouMadd?]

Labels have college kids/interns/junior a&rs scouring the net 20 hours a day for new music. I'm assuming how it goes is........let's say you have a mixtape or two, a couple videos on Youtube. Before you know it, one of those interns hears it. The top A&R fukks with it They give you a small deal & begin to use their connects to build your grassroots movement. Placements on blogs, social media/street team, get you on all the hipster/indie urban sites like Complex, help to form your brand & image, get people to feel for your story, get you features from more senior label mates when your buzz warrants it. If everything goes well, they'll treat your next mixtape like an album, hoping it trends across Twitter/Facebook like a So Far Gone, Kush & OJ, The Warmup.


Voila.

Welcome to Artist Development in 2012. The best part about it, almost all of these things can be done for little to nothing. Economies of scale at work

Its a business right?

Im still trying to figure out how all of this is a "bad thing"

 

[Zach Lowe]

Which one? Drake or Kirko?

Because both of them nikkas look mad fraudulent

Kirko
he's signed to Warner Bros isn't he

 

[Wacky D]

The common denominator in all these theories tho is one thing.



TALENT/STAR POTENTIAL

alot of these dudes dont have that either.

So... they had to get signed though right? they had to do something to stand out in some way in order to get signed or receive attention from the labels... Like I said, the only people who I could see being upset about this would be unsigned rappers... Tough break though... do something to gain attention and get yourself signed so you can be "planted" aka marketed intelligently with a push by the industry

do you seriously believe what youre typing?

and you shouldnt have to be an unsigned rapper to look at this stuff with the . if you dont have a problem with this, then youre just not hip-hop.

 

[Zach Lowe]

Kirko is an industry plant all the way.

how tho? he's signed and he didn't make huge indie moves then make a big deal out of signing to a major

 

[YouMadd?]

alot of these dudes dont have that either.






do you seriously believe what youre typing?

and you shouldnt have to be an unsigned rapper to look at this stuff with the . if you dont have a problem with this, then youre just not hip-hop.

Yeah I seriously do believe what I am typing. Obviously these guys have SOMETHING, that is getting them noticed or placed in a position or "planted" by these labels, right? You don't like them as an artist or don't think they are talented but they are obviously doing SOMETHING that draws an audience and the attention of the labels whether you like it or not...

Or are labels just closing their eyes and typing in random youtube searches like a lottery and picking the first choice to sign and push?

Honestly, this shyt doesn't bother me one bit. If I like the music, I listen, if I dont, I move on. This is definitely something that a unsigned rapper could be heated about though..

"Im just not hip hop"... I really don't give a fukk about "being hip hop" or not... What does that even mean in relation to this?

 

[Zach Lowe]

nah I can't co-sign that

I used to post on this one forum that Tyler posted on...I remember having early versions of "b*stard" and "radical" stuff being like "these dudes are talented but there's no way they ever get a look they're super fukkig weird"

you can't tell me the industry correctly predicted that odd future was what was gonna be poppin because they're so out there

I watched that come up for years via my comp screen

shyt was organic

the very first thing I would think of when setting up an industry plant is to set up a trail of evidence suggesting that they're legitimately indie i.e. forum posts and random youtube videos

they might not have had label backing at the stage you first saw them in but their whole "blow up" phase was carefully orchestrated (imo)

 

[infamous003]

the-coli's definition of an industry plant = artists that you don't listen to who are still popular

they can't just be artists who have a strong following despite the fact that neither you nor your "hood" (your three homies) don't listen to them. nah, it's gotta be the fact that they're "industry plants"

Ennnnnnnnnd scene.

 

[jwinfield]

the very first thing I would think of when setting up an industry plant is to set up a trail of evidence suggesting that they're legitimately indie i.e. forum posts and random youtube videos

they might not have had label backing at the stage you first saw them in but their whole "blow up" phase was carefully orchestrated (imo)

So that means there's no way of telling who's an industry plant or not?

And what do you mean there blow up phase was carefully orchestrated. You mean getting interviews, doing performances at shows? No shyt that's orchestrated by their management and PR team, that's their job.

 

[Zach Lowe]

So that means there's no way of telling who's an industry plant or not?

And what do you mean there blow up phase was carefully orchestrated. You mean getting interviews, doing performances at shows? No shyt that's orchestrated by their management and PR team, that's their job.

You can suspect things but you can't confirm unless you hear from a source that's close to artists and labels

That doesn't match their image which is the crazy young underground kids who made it without the machine

 

[jwinfield]

You can suspect things but you can't confirm unless you hear from a source that's close to artists and labels

That doesn't match their image which is the crazy young underground kids who made it without the machine

That was their image but Clancy, their manager, was getting shouted out in songs, appearing in their videos and being interviewed?

From their Billboard interview people use as evidence of them being plants.

Odd Future: The Billboard Cover Story | Billboard.com

Odd Future co-manager Christian Clancy echoes that sentiment. "The new business model is to find authentic artists and let them be themselves," he says (see story, right). "They need help to navigate, put things together, have the right meetings, but as far as the art goes? I'd want to punch somebody who wants to get involved in their art."

The members cast a wide multimedia net, too -- Clancy's partner, David Airaudi, talks not of deals and albums but of partnerships and content. "These are not traditional record-making guys. Music is the core of what they do but they have ambitions beyond music," he says. "There are so many creative outlets for the guys that the idea is to be able to maximize the totality of the brand that is Odd Future."

The managers are in a unique position to buck major-label trends. Clancy is an industry veteran who recently left his position as head of urban marketing at Interscope, while Airaudi remains strategy executive there.

So not only do they interview the managers, they talk about them being from Interscope and the managers say that their job is set them up, make the connections for them, find ways to build their brand.