As a whole, the NBA has lost around 45% of its viewership since 2012.
- Thread starter CHICAGO
- Start date
On the contrary, I think the Clippers & Nets being failed superteams hurt the league more than anything…
People were hyped for those Lakers vs Clippers matchups, those games got huge numbers and the whole 2019-20 season was supposed to be a lead up to a WCF battle between them. But the Clippers choked and neither team ever played at the level again afterwards
Same with the Nets, people were invested in the KD/Harden/Kyrie Nets but injuries and Kyrie drama took the wind out of the sail
NFL fans hate dynasties and superteams but casual NBA fans absolutely do not
HandyWithTheSteel
Superstar
This is 100% fake news by Clay Travis who selectively posts about NBA to to create the illusion that all other sports are seeing viewership increases except the NBA.
He didn’t tweet about the 2023 NBA playoffs which saw huge ratings increases.
Didn’t post about the 2023 World Series which was the lowest rated ever.
Didn’t post about the 2023 Masters which was the lowest rated ever.
Doesn’t ever post about the NHL regular season which has a bigger ratings decline than the NBA regular season
Here’s an example of the type of slop Clay Travis posts:
Couldn’t even take the L like a man.
Funny all of my factual threads threads get bushed but this bullshyt is allowed to stay up. MJ Stans have to create an alliance with MAGA grifters to stay above water.
He didn’t tweet about the 2023 NBA playoffs which saw huge ratings increases.
Didn’t post about the 2023 World Series which was the lowest rated ever.
Didn’t post about the 2023 Masters which was the lowest rated ever.
Doesn’t ever post about the NHL regular season which has a bigger ratings decline than the NBA regular season
Here’s an example of the type of slop Clay Travis posts:
Couldn’t even take the L like a man.
Funny all of my factual threads threads get bushed but this bullshyt is allowed to stay up. MJ Stans have to create an alliance with MAGA grifters to stay above water.
Last edited:
Copy Ninja
Superstar
It's been building. I think Bron going to Miami and building that super team rubbed a lot of fans and former players the wrong way. And from there it's just gotten worse and worse.
I hope Steph never leave GS, it wouldn't be right. He's built a legacy over there and it's easy to watch that team because of it. If you think about Paul George, if he stayed with the Pacers, his legacy would be that he's a Pacer legend like Reggie trying to win a championship and that storyline would write in it off itself. Same with the OKC Harden/KD/Westbrook. It's why I'm glad the C's didn't listen to all the bozos talking about breaking up Tatum/Brown. Those guys should be C's for their entire career.
I'm not against player movement, but if there's gonna be this type of movement for superstars, then the league should rethink about how they're marketing their product and focus on teams otherwise it's just gonna be a casual sport to follow.
DetroitEWarren
Veteran
The biggest problem are the injuries and players sitting out.
No matter who's playing, all teams have a players entertaining enough to keep people watching for the most part. Problem is, too many stars get hurt so we haven't got the playoff series of Embid vs Giannis or Ja vs Zion or Ant vs Ja or Brunson vs Maxey ect.
If dudes were not hurt so damn much we should have classic playoff matches every year, but every year multiple stars are out in the playoffs or were hurt on season and the team missed the offs.
I've never been a fan of shortening the season and I don't think that should happen, but the NBA needs to find out why the fukk can no stars stay healthy for full seasons.
Doctors need to be doing this also.
No matter who's playing, all teams have a players entertaining enough to keep people watching for the most part. Problem is, too many stars get hurt so we haven't got the playoff series of Embid vs Giannis or Ja vs Zion or Ant vs Ja or Brunson vs Maxey ect.
If dudes were not hurt so damn much we should have classic playoff matches every year, but every year multiple stars are out in the playoffs or were hurt on season and the team missed the offs.
I've never been a fan of shortening the season and I don't think that should happen, but the NBA needs to find out why the fukk can no stars stay healthy for full seasons.
Doctors need to be doing this also.
The thing is after The Decision, a large portion of NBA media discourse became about a player movement. People were constantly waiting for the next Woj bomb and it became a race to see who was the next star to ask out. Then it became Melo, then CP3, then Dwight, etc. A never ending cycle
Even now with the Bucks off to a bad start you’re seeing stories of Giannis maybe wanting out, who’s gonna want to trade for him, etc. I always thought after the title he would be a career Buck
nikkaS ARE HURT AT THE START OF THE SEASON....HOW WOULD SHORTENING THE SEASON
PREVENT nikkaS FROM ENTERING THE SEASON HURT
OR GETTING HURT IN THE FIRST FEW WEEKS?
HOW WOULD SHORTENING THE SEASON
PREVENT nikkaS FROM ENTERING THE SEASON HURT
OR GETTING HURT IN THE FIRST FEW WEEKS?
I’m with you, I don’t think injuries should be a factor in shortening the regular season, but I think that it is legitimate to wonder if maybe the regular season should be shortened to 60-66 games. The reason why it should, is because clearly these new age players lack competitive drive and they lack the ability to relate to the NBA fans who pay hundreds (or thousands) of dollars to see them play. If you shorten the season to 60 games, it ups the competitive atmosphere for games, since you now can’t duck games in the middle of the season because of a hurt pinky or a hanging toenail. Games would matter a lot more, and players would have to play as many games as they can, in order to make it to the postseason.
I know that it’ll never happen, because that’s a loss of revenue and TV money, but competition wise, the NBA would be exciting if they cut the regular season down from 82 to 60.
They can’t even market and build up fun matchups because they’ll tune in to espn and see Wemby on the bench laughing instead of playing against the hot young team. That was my dad this week and he turned that shyt off immediately . Now he’s 65, but I can imagine someone 15 wanting to see Wemby play then turning off the tv and picking back up their iPad
HOW WOULD SHORTENING THE SEASON
PREVENT nikkaS FROM ENTERING THE SEASON HURT
OR GETTING HURT IN THE FIRST FEW WEEKS?
Season should start on Christmas Day anyway
King_Kamala61
TheColi's Favorite Artist
It's a body prejudice sport full of tall lanky fragile MUTHAfukkAS getting mad cause they got touched.
30% of Americans are fans of the NBA, up from 27% in 2019, a new report finds.
NBA’s US fanbase expanded 11% since 2019: YouGov Report | Marketing Dive
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Between 2016 and 2023, the number of basketball participants in the U.S. increased by 33 percent (U.S. Americans who played basketball 2023 | Statista)
- With 210.2 million followers across social media platforms, the NBA league is the most popular sports league in the World.
- This includes all professional leagues, individual and team, along with esports.
- The NBA also has more social followers than any sports governing body including International Olympic Committee.
NBA Popularity Stats
NBA popularity on social media With 210.2 million followers across social m
runrepeat.com
Driven by its multi-platform digital strategy, the NBA finished the 2022-23 regular season with record-breaking engagement across the NBA App, NBA League Pass and NBA social media accounts. Notably, @NBA on Instagram generated more than 13 billion video views this season, the most of any account on the platform. The league also amassed a record 32 billion video views across all NBA and NBA-related social media accounts, up more than 10% year-over-year, spurred by growth among young and international followers.
The NBA’s YouTube channel became the first professional sports league account to surpass 20 million subscribers and 12 billion lifetime video views on the platform. Every 90 days, the NBA reached more than 75 million unique viewers on YouTube who, on average, watched more than 35 minutes of content on the channel.
NBA delivers record-breaking season across social, digital platforms | NBA.com
NBA's Instagram account generates more than 13 billion views while new NBA App generates more than 1 billion video views.
NBA’s International Efforts Bearing Fruit As Viewership Skyrockets
It is no secret that the NBA has been at the forefront of making the sport of basketball as global as possible.
www.forbes.com
Basketball Gone Global: The Rapid Expansion of the Classic American Sport
Buzzer beaters, devastating dunks, and clutch threes all help to seal the deal in one fast-paced, electrifying game. Over the years, basketball has given spectators countless unforgettable moments. With the 2022-2023 NBA season officially underway, fans, coaches, and players alike look forward...
thesciencesurvey.com
How The World Has Taken Over The NBA
Winners of the last five MVPs, the stars of the NBA champs, and the most hyped prospect since LeBron James are all from outside the U.S.
frontofficesports.com
Total NBA league revenue 2024 | Statista
How much does the NBA make a year? In the 2023/24 season, NBA teams generated a total revenue exceeding 11.34 billion U.S. dollars.
www.statista.com
How the NBA has expanded its global reach, attracting international players, fans and business opportunities
The NBA is an ever-evolving beast, an international phenomenon and a premier basketball league. Most people will recognize its name even if they do not follow its games closely. However…
www.businessmole.com
The Evolution of the NBA: From Humble Beginnings to Global Phenomenon
Tracing the Rise of the NBA: From a Modest League to a Worldwide Sports Empire
vocal.media
This is a greater reflection of the NBA viewership, and not some out-dated measurement like TV ratings.
Social media?!30% of Americans are fans of the NBA, up from 27% in 2019, a new report finds.
NBA’s US fanbase expanded 11% since 2019: YouGov Report | Marketing Dive
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.www.marketingdive.com
Between 2016 and 2023, the number of basketball participants in the U.S. increased by 33 percent (U.S. Americans who played basketball 2023 | Statista)
- With 210.2 million followers across social media platforms, the NBA league is the most popular sports league in the World.
- This includes all professional leagues, individual and team, along with esports.
- The NBA also has more social followers than any sports governing body including International Olympic Committee.
NBA Popularity Stats
NBA popularity on social media With 210.2 million followers across social m
Driven by its multi-platform digital strategy, the NBA finished the 2022-23 regular season with record-breaking engagement across the NBA App, NBA League Pass and NBA social media accounts. Notably, @NBA on Instagram generated more than 13 billion video views this season, the most of any account on the platform. The league also amassed a record 32 billion video views across all NBA and NBA-related social media accounts, up more than 10% year-over-year, spurred by growth among young and international followers.
The NBA’s YouTube channel became the first professional sports league account to surpass 20 million subscribers and 12 billion lifetime video views on the platform. Every 90 days, the NBA reached more than 75 million unique viewers on YouTube who, on average, watched more than 35 minutes of content on the channel.
NBA delivers record-breaking season across social, digital platforms | NBA.com
NBA's Instagram account generates more than 13 billion views while new NBA App generates more than 1 billion video views.www.nba.com
NBA’s International Efforts Bearing Fruit As Viewership Skyrockets
It is no secret that the NBA has been at the forefront of making the sport of basketball as global as possible.Basketball Gone Global: The Rapid Expansion of the Classic American Sport
Buzzer beaters, devastating dunks, and clutch threes all help to seal the deal in one fast-paced, electrifying game. Over the years, basketball has given spectators countless unforgettable moments. With the 2022-2023 NBA season officially underway, fans, coaches, and players alike look forward...thesciencesurvey.comHow The World Has Taken Over The NBA
Winners of the last five MVPs, the stars of the NBA champs, and the most hyped prospect since LeBron James are all from outside the U.S.Total NBA league revenue 2024 | Statista
How much does the NBA make a year? In the 2023/24 season, NBA teams generated a total revenue exceeding 11.34 billion U.S. dollars.How the NBA has expanded its global reach, attracting international players, fans and business opportunities
The NBA is an ever-evolving beast, an international phenomenon and a premier basketball league. Most people will recognize its name even if they do not follow its games closely. However…The Evolution of the NBA: From Humble Beginnings to Global Phenomenon
Tracing the Rise of the NBA: From a Modest League to a Worldwide Sports Empire
This is a greater reflection of the NBA viewership, and not some out-dated measurement like TV ratings.
Yes, social media is how folks consume sports these days. Not watching games on cable (because they no longer have it).Social media?!
You specifically asked me - "More people are into the NBA than ever? By what metric? Show us."
And I showed you.
Notice how you don't have anything to say about the increase in followers of the NBA in this country, and the increase of basketball participants in this country, nor anything about how the outreach of the NBA across the globe has been ever-increasing over the last decade.
In The Zone '98
Superstar
Social media?!
Are you laughing at the $76B too?
