I can say for myself, I watch much, much less games than in the past -- somewhat to do with getting older, having a family, but also I find the games boring and there are better ways to spend my time. I dont have that problem with the NFL, I can lock into just about any game.
over 50% of the NBA revenue comes from local/national TV deals, so its definitely a concern moving forward for the league how they replace that lost revenue. Im a bit surprised they landed such a massive national tv/media deal, because less people are watching games. The local tv money is drying up in real time in a big way. Monetizing social media, clips. etc is harder to do.