As a whole, the NBA has lost around 45% of its viewership since 2012.

Lucky_Lefty

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The NBA marketing star players and these players switching teams as often as they do does not help. Marketing star players back in the day worked because for the most part those players stuck with their teams throughout their prime. Fans can't get invested in following and rooting for a player who plays for their city when said player is probably gonna go play elsewhere in a few years. The sport becomes a casual follow, which is what's happening. Juxtapose this with the NFL where fans are wholly invested in their home team irrespective of who's playing for them because that's how the NFL markets their product.
This and it’s a communal event. I know team bars in DC for college sports and hockey teams. Ain’t nobody going to a bar to watch an NBA game like they do NFL games.
 

Braman

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Let me brush off my marketing degree….This is how a business loses its foundation 101. Silver started panicking and tried to appease a more casual fanbase. But all money ain’t good money. Now he’s stuck chasing gimmicks

It’d be like if Starbucks numbers went down; a smaller more vulnerable business would need to diversify and adopt new fads and trends. But someone of Starbucks (NBA) stature wouldn’t. The fix for them would be to improve the existing core offerings, get back to basics. Bc fads and trends will come and go but the core base is long term.

What silver is doing is like if Starbucks saw that bubble tea was the new wave so it made bubble tea the face. They’d make money off bubble tea short term but the bubble tea fad would pass then you’re stuck moving from fad to fad all the while you’re losing your core base that came to you for coffee

Silver is chasing casual fans’ pipe dreams. All the while he’s losing the core fans. So now he’s stuck chasing gimmicks. The 4 point line is next. Then the finals format will change. Bubble tea league
 
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Anyway. We all know why the NBA viewership is in decline . The product is bland . Over reliance of the 3 ball has made the game turn into a shell of itself. People who wanted to watch a 3 point contest would tune into All star weekend …now every game is all star weekend gimmicky basketball

That’s why all star weekend doesn’t hit the same anymore . Because it’s already 82 games of all star weekend antics .

You can thank Mike d’antoni and Steve Kerr for this . Steve Kerr was also in Mike’s front office during the Phoenix years . .
 

triplehate

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You in Greenville?

I agree with you. I do think NBA fandom is generational in home markets, but it's only there, which contributes to its regionalism. Sacramento loves the Kings, generations of fans. Same with LA and the Lakers, Boston and the Celtics, etc...

The Hornets been around awhile and still don't have no following like that. They aren't that relevant in the city or the state and I think that's a contrast to NFL where no team is truly irrelevant...

But I think the NBA probably always been this way...

I went to college in Greenville but I'm back around home in hope mills. But as a kid looking back it was funny how my grandad would downplay everything Jordan would do by saying "they let him pick his pivot foot up before dribbling. I can average 30 if you let me do that".

So hating on the next generation seems like something you're just supposed to do :pachaha:
 

good pups

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NFL ratings are up or down you dumb fukk? Hockey ratings going up or down? Cable decline doesnt impact hockey but it impacts NBA?

NFL ratings



NHL viewership
NHL viewership is also up NHL playoff viewership climbs while NBA sees decline
nfl is a massive product, single biggest thing on tv. but the viewer numbers here are because you can now watch MNF on ABC, ESPN, and ESPN2. and unlike in the past, they are now counting people watching outside the house, like sports bars.

if it weren't for those their numbers would be in decline.

not that it matters for them, they're still the biggest show on TV. but they're not immune to cable's decline numbers wise.
 

mindgawn

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Alienated core to include those who have played...trying to convince us that travels ain't travels...solo (iso) styled players are great...all while moving games off free viewing and blackout of home games....

The world doesn't make since no more...lol
 

Luke Cage

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I'd watch more games if it wasn't for all these apps and bs you gotta deal with.
You need NBA League pass for some game, ESPN + for others, some game only shown on fan duel.
just too complicated for me to worry about
 

CrimsonTider

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The NBA marketing star players and these players switching teams as often as they do does not help. Marketing star players back in the day worked because for the most part those players stuck with their teams throughout their prime. Fans can't get invested in following and rooting for a player who plays for their city when said player is probably gonna go play elsewhere in a few years. The sport becomes a casual follow, which is what's happening. Juxtapose this with the NFL where fans are wholly invested in their home team irrespective of who's playing for them because that's how the NFL markets their product.
The reason I say 2019 was the last year the nba was culturally relevant because that offseason is when player movement started to sour on people. The nets super team, Kawhi and Bron movement lost a lot of People
 

Apprentice

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I'm at work right now, my co-worker comes in talking about his parlays every night. So I start asking questions who is his team, favorite players, he said he don't really watch games. I'm like breh you putting actual dollars up and being mad at players and you don't watch but you talk about the league constantly. Basketball is just different in not needing to watch to keep up with it. Crazy to see in real time tho.
Sports betting is like day trading, the best gamblers don’t kno shyt about the players they just see #s
 

fifth column

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I get what you mean but I think when it's all said and done, what people will most remember both Bron and Kyrie for basketball wise is the way they made that first ever 1-3 Finals comeback by competing til the end. There's more than one way to inspire competitiveness.
That was one of the best finals/nba games ever because it incorporated high stakes, pressure, rivalry, competition on the highest level and the ratings were sky high. We are not getting that these days
 
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