Buying a shirt is buying a shyt.That's not the reason, at all.
NBA generated more revenue from merchandise over the past decade than they ever have before, so if the product is getting worse, you might want to tell these folks who're buying all this gear because they don't think so. And this is hilarious too considering the globalization of the game literally started because of pushing an individual player (getting away from the team concept).
Football is part of what this country is, and hoops isn't.
It's why it's the only thing to not suffer from TV ratings, where nearly everything else has.
Too bad that shyt buyer don't find the NBA worth watching.