I'm not even talking about execs. If anything, I think Disney saw the writing was on the wall the closer the movie got to release and adjusted accordingly. Marketing for the movie was definitely lighter than I expecting. Not that the movie is a bomb, mind you. It's still making money and is a feather in their cap critically.A lot of old execs are out of touch. He'll, Black Panther wasn't in the initial MCU plan. Diversity sells,now more than ever. People who dont understand that, will get broke and be left behind.
I'm talking more about industry analysts, bloggers, and fans who thought every other movie needed to run in fear of Mary Poppins. It's like they saw the word "Disney" and instantly put up all kinds blinders against reading the tide of the market and seeing how limited the appeal of the movie actually was, especially in foreign markets. The best reasoning I've heard was that people believed it would mimic the success of The Greatest Showman, but even that only made $435 million ww.
People kept saying things like "there's so much nostalgia for Mary Poppins," and I was just like, "Who the hell has nostalgia for Mary Poppins in 2018?!" I knew what was up when I took my students on a field trip to see The Grinch. We got the trailer Mary Poppins and maybe three kids made any noise. The rest were like . The chaperones didn't care much either.
Hopefully this is a lesson to everyone that not all Disney properties are created equally.