Darby Allin could be their Jeff Hardy so I have no issues with AEW pushing him and him being a signature AEW talent. Jungle Boy and Sammy can't cut a promo to save their life and they are also small so WWE wouldn't do shyt with them.
Punk would absolutely make a difference in WWE, at least in terms of TV ratings. I think there's a segment of the wrestling fandom that loves CM Punk and if he went to WWE they'd tune in to see what happens. Would it make much of a difference in attendance? Probably not because they are already doing 10K+ for TVs in major markets as is.
He's a MUCH bigger mainstream star than Moxley, he's a bigger mainstream star than Daniel Bryan, and while Jericho is arguably bigger, 2 of those guys have been around since the start and are really stale at the moment (the quarter hours don't lie.) Daniel Bryan just main evented a PPV that didn't sell out. All 3 of those guys have been on shows that are middling in the 800K range.
Because of all the time he's missed with injury, Punk still has novelty factor in AEW. There's still meat on the bone there before transitioning him into the vet putting over younger talent.
Brock signing with AEW would be headline news all over and get AEW mentioned in places that never talk about them. He'd be the biggest mainstream star they've ever had. AEW needs another big defection from WWE to get perception back on their side that they are actually competing for the same talent.
Agree with bolded -- What's harming AEW is that the are gaining the reputation of a sloppy shop. Tony pays a lot and pays for travel and hotels etc but - if I go over there
1. WIll I become a laughing stock because the stories are ridiculous and don't make sense?
2. Will I have to deal with their locker room issues?
3. Am I going to get hurt because the wrestlers don't have any agents telling them not to do reckless actions in matches?
4. Will I have to deal with politics backstage with favorites or people having Tony's ear or his erratic booking choices that might leave me forgotten about and off tv or on Dark while he signs the next new play toy?
AEW went from having this reputation of a place where a wrestler could go, make a lot of money, be in great matches in an exciting and fast growing wrestling company to a place that is seen as yea you can make a lot of money but there are a lot of downsides and internal issues that could leave your career as a joke/black hole. I feel like their reputation as a billionaire's play chest has started to develop and that has hurt their perception among wrestlers.
Edit - I want to add here that kind ironically - what WWE is doing with Cody, AEW needs to do with Punk...or some other WWE star. Find a way to push the hell out of them, make them seem incredible, make it seem like being in their company was the best decision that star ever could have made.
Not for that star's specific benefit - but for the future of their promotion and business to bring in top guys, get them over and seem like a place you want to be and a big fukking deal.
Cody's push by WWE made wrestlers who were afraid to sign with them because of Vince's bad reputation think "shyt, I should have signed with WWE" and "shyt, I should go over there." Cody's good treatment by WWE is exactly why people like MJF who may have been afraid of being called vanilla midgets and buried in the undercard by Vince etc all started shopping around "Maybe I will go to WWE when my contract expires" rumors.
AEW needs the rumors going in the opposite direction, which is what they had two years ago and seem to have lost with Cody in the past year.