ESPN and the NBA and the be like Mike campaign went into legacy protection mode after 1998. Once a complacent Shaq started racking up finals MVP awards the rules were changed. The only years of Mike you ever hear about are 1991-93 and 1996-98. All of a sudden, he never missed a shot or blew his assignment or turned it over. Dating back to the 90's, the media began to prop up his competition as the best ever even though no great teams were there in the 90's besides the Bulls. Talking heads who worship at the altar of Jordan like skip began getting major roles on tv and on the radio, and more and more outlets began to pop up. The league built much of its image on Mike being untouchable, so they've turned him into a fish tale and made a concerted effort to remind everyone of everyone else's flaws, and little else. It's why the Bulls championships and 72 season is commonly called "Jordan's 72 wins/6 rings". LeBron to many represents a threat to their childhood on the basketball court. That's largely why he gets hated on. Consider the fact that the entire nation turned on him simply for choosing to play for a team that had more than a D league cast around him. Even after the cavaliers went from 61 wins to 19 wins after he left, you still had people hating him for leaving. They seemed to think that there's actually an easy way to win titles.