Hank Spann was great for sure...the "Golden Voice." I tried hard every day in elementary school to pick up WWRL in The Bronx on my radio and it was difficult. 'RL was on the 1600 AM frequency, which was at the least powerful part of the AM dial (and non competitive with the clarity of FM, which is why music on AM died by the end of the 1970s). "RL also had great jocks like Gary Byrd (who recorded early rap records), Enoch Gregory, Gerry Bledsoe and Bob Law (Mr. Night Talk - "I Respect You").
However, it can be argued that there wouldn't be Hip Hop - not just "rapping," or "emceeing" (the term for those who grew up with it...) were it not for Frankie "The Chief Rocker" Crocker on WBLS ("The World In Black"..."The World's Best Looking Sound").
Literally the first super-gigantic rap record, "Rapper's Delight," shouts Frankie out specifically during Master Gee's final verse:
Well, like Johnny Carson on the late show
A like Frankie Crocker in stereo
A like the Bar-Kays singing "Holy Ghost"
The sounds I throw down, a they're played the most
Just a like my man, a Captain Sky
Whose name he earned with his super sperm
We rock and we don't stop
A get off, y'all, I'm here to give you whatcha got
A to the beat that it makes you freak
And come alive girl, a get on your feet
Not only was Frankie one of the most important radio personalities in the history of the industry, he was the program director who made WBLS-FM the most
listened to music radio station in the entire country.
The party scenes that developed in Hip Hop, but
also the NYC non- Hip Hop club scene (which produced legend deejays like Larry Levan and Frankie Knuckles), and the non-Hip Hop R&B club scene (Leviticus, Silver Shadow, Justine's, Paradise Garage) we're all influenced by the music that Frankie played on the radio. In fact, Frankie was one of the leading party promoters in the city during the 70s. Pete DJ Jones deejayed parties for Frankie and the station.
Frankie was so legendary that he was brought to Hollywood in 1973 to make a cameo appearance with one of his "raps" in "Five On The Black Hand Side" (a criminally under appreciated classic, btw):
Of course, we can't forget that Frankie took Mr. Magic from non-commercial radio station WHBI and gave him a show on WBLS in 1982 - one of the first Hip Hop shows on a major FM radio station in the country.
Frankie Crocker's overall influence on contemporary American culture is in evidence single every day.
“The Radio Equivalent of Muhammad Ali”
Published by
NYPR Archives & Preservation
Crocker arrived in New York in the late sixties and worked at rhythm and blues powerhouse WWRL and at WMCA during that station’s waning days as a Top Forty leader. In 1971, as FM was beginning to overtake AM for music programming, he moved to WLIB-FM to serve as both program director and the afternoon drive time host. Soon WLIB-FM changed its call letters to WBLS and Crocker was developing a smoother, more sophisticated format than the machine gun pace of AM pop music radio. Crocker recruited and groomed radio newcomers Vy Higginson (the first female pop music disk jockey in New York), Fred “Bugsy” Buggs, and Ken “Spider” Webb to host what the station called “the total Black experience in sound.”² It was a format eclectic enough to mix Aretha Franklin, John Coltrane, Frank Sinatra, James Brown, Billie Holiday, Johnny Mathis, and Kool and the Gang. As BLS knocked perennial number one WABC from its ratings perch and the station’s audience grew more diverse, he introduced non-black acts like New York New Wave darlings Blondie and British punk rockers The Clash to his listeners. It was the beginning of the format that became known as Urban Contemporary.³
On the air Crocker was, as New York Daily News writer David Hinckley explained to Doane, “the radio equivalent to Muhammad Ali.” He called himself “The Chief Rocker,” “The Eighth Wonder of the World,” and “Hollywood,” and told his listeners, “If Frankie Crocker isn’t on your radio, your radio isn’t on.” As with Ali, it was up to his competitors to prove it wasn’t so.
Doane’s remembrance also discussed the importance of Crocker and other African American disk jockeys played in their communities. Howard University professor William Barlow told Doane, “The DJs were a significant player in the black community. . . A [DJ was a] civic leader. . .a mobilizer. . .a relayer of information pertaining to the community. . . black radio DJs filled a huge vacuum in terms of providing civic leadership and morale.” New York hip hop pioneer Fab 5 Freddy has talked about Crocker’s influence on his Bedford Stuyvesant neighborhood, where during the summer with the windows open you could walk down the street and hear Crocker’s show uninterrupted for blocks.
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