Made it feel relatable and real. Guys didn't just drift aimlessly. They interacted with each other even in throwaway one off segments and always seemed to have a feeling of purpose in the show, that management knew that mattered to the program. I quote punk all the time, but here's another gem from him in 2014 that obviously needs to add one more name to it: "they have no plans going forward for anyone ever, except for cena. That's all they care about.". When he was their best heel in 2009-10, they had him on smackdown with no clue what to do with him and Vince legit not knowing he could work as a heel to the point that for 18 months, he wrote his own angles, not because he had creative controls, but because management had no idea what to do with him. Can you imagine that happening prior to 2004-06? I can't.