Thats where your wrong people are buying that shyt. The greats are the ones that have something to say beyond the normal everyday ignorance you hear everybody else spewing.
Im not saying that rappers should be dropping "stay in school" albums but the greats have always been respected for their positive influences.
J.Cole sold more than 2chainz and gucci. And he promotes positivity and education.
Kanye blew up from talking about dropping out of college. But it wasn't because he was promoting stupidity. He was promoting taking charge of your life and making informed choices.
No one ever really finds success promoting total ignorance. Yeah 2chainznis hot today, but that will only last until the white folks above him decide it's time to move on to another bafoon.
What you're saying sounds good in theory. I'm just saying most starving artists trying to get on, aren't risking their future on that. nikkas is gonna front like a muthafukka
Also, the thug image isn't the only act rappers exploit. Even with Kanye & J. Cole......Yeezy was normal at first but, has pretty much gone Hollywood now and J. Cole ran the fly college boy image into the ground, pretending that he was the biggest, baddest nikka to ever walk on campus. Sure
Drake too. nikka made a career off of getting chicks wet when this nikka GOT NO KINDS of bytches in high school Seriously Aubrey? You wore this shyt breh.
Rappers front because if they didn't, their albums would be boring. Thus is life.