I think it's the opposite. Media is prisoner in the moment right now. Once he retires the media will look for someone else to compare MJ with (probably Luka). I remember when Peyton V Brady was the hot topic and ESPN and a lot of the media was pushing Peyton as GOAT. Once he retired all that talk faded. Unless you're a diehard Peyton fan, most people will argue between Brady and Montana as GOAT. Peyton is no longer part of the convo.
I don't think so. The media is lookin at the younger generation and who they fukk with more. It's gonna get real dumb.