The crazy thing is, none of this was hard to see. This was for everyone to see. Not Activision and Bethesda specifically but to get busy with the acquisitions. Even the analyst dude using what he calls a war of attrition. I've been saying that going on two years, search will validate that. Microsoft woke and finally said, "what the fukk are we doing, we are Microsoft' and went to fukking work. Fandom blinded a lot of people to this.I realized when they had the 5 acquisitions in 2018 at E3, I saw that Microsoft was building the death star.
I literally just said this a week ago.
Not even being funny, trollish, etc. For as long as Microsoft has been in this space, there has only been one thing that I just couldn't wrap my mind around which is that the world's wealthiest company, a software company no less, wouldn't figure out a software market. It wasn't always guaranteed that they would but if they would, their correction would be swift and will move forward at a breakneck speed to make up for lost time. They have billions, with a B, billions for Gamepass for years according to Jeff Grubb for example. It's a game of economics basically. Doing the tango with a focused Microsoft is asking someone to play in the rain yet not get wet. It's a tough ask to not eventually get soaked if they continue to push and apply pressure.
That's where we are. Every single thing that I've said they'd do this generation, they've either done it or are in the midst of doing it. I can't even call it a prediction, its the damn Microsoft playbook, lol. The shyt has less plays than Tecmo Bowl. Apply financial pressure. That's the damn playbook. Big bank take little bank and it works every time.
