That's why the discussions about ratings are dumb. Marks are looking at it as NXT is getting beat in the ratings by AEW every week, but USA is looking at it like a win because NXT is killing in ratings compared to whatever they had running in that slot on Wednesdays.
RAW's ratings consistently tank, but compared to the alternative of what USA could put in that spot, they're killing it.
And networks are clamoring for live TV regardless.
Again, wrestling is far from popular right now, but WWE is making money despite it.