Ross lost support when he gave Rich Forever away for free and GFID was the retail. GFID is by no means a bad album, but Ross/Def Jam dropped the ball because:
1) "Stay Schemin" was a bigger song than any of the singles he dropped from GFID
2) The joint with Nicki and the Just Blaze joint flopped
3) The mixtape had potential hits and better songs
He never recovered after that.
This is also true he was slacking but the root cause is loss in support of Black women breh. Every artist has a fall off period but his has been too long.
Trust me remember at Ross peak how insanely popular he was. You couldn't go a block without hearing his music blasted. That had a part to do because of women too, a Black artist even rappers cannot be huge without them. Even Gucci has a female fan base.
Black women is also why TI lost support. He lost support after the Iggy fiasco. He got super woke/militant after that whether because he realized his mistake with her or to get back black women on his side...or a combination of both.. But that made him lose support in addition to other comments he would make like the "I cant vote a woman for President" and things like that...
So the women can respect philantrophy the TIs and Rosses do for their community but music wise, they are headstrong when they take support away...once its gone its gone.
TO give you some more names this is also why Nelly fell off. 50 Cent also.....they liked 50 for that first two albums cause of the Birthday song and cause of the muscles but got bored especially with his later c00ning . Nelly cause of the Spelman drama and Tip Drill