This was something picked up from competitive PC gamers that others have picked up. When the powerful cards like RIVA TNT showed up, you would heat about it occasionally. But a couple of things happened around the same time. When the 8800 cards hit, LCD monitors doing 1080p and Crysis. You could even go back to the improvements the 8800 Nvidia cards had on the original far cry, that started the talk. But fps for Crysis became the benchmark. How smooth the AAA was. Bump mapping. Last also became a big deal as more people went from CRT to LCD. This marked the beginning of competitive gaming with what I would call modern graphic cards. Yes, even back to DOOM3 and Unreal you had the talk, but console gamers didn't catch onto that until late PS3. I remember when these arguments started popping up at work. It was definitely Crysis era. Maybe not until the last 2-3 years, when the general public realized how powerful the GTX cards were compared to the second variants of the Nextgen consoles did this become a thing. I think the YouTube/twitch set were there ones pushing this, then the trade mags/sites, then the general public.
Though a lot of people kind of dismissed the RTX cards initially, Ray tracing might be that next talking point. Seems to be a thing now, to add Ray tracing to even past titles and brag how good it is. That's happening just as 8k and OLED are maturing. Higher contest coppern based OLED and micro LED might be the place that battle kicks into gear on the PC,.
Though a lot of people kind of dismissed the RTX cards initially, Ray tracing might be that next talking point. Seems to be a thing now, to add Ray tracing to even past titles and brag how good it is. That's happening just as 8k and OLED are maturing. Higher contest coppern based OLED and micro LED might be the place that battle kicks into gear on the PC,.