Why did Drake get the push he did from Young Money?

[Formerly Black Trash]

What do you mean “push”? This is revisionist history - Drake never got a PUSH. The nikka came polished with undeniable hits out the gate and was going bar for bar with Wayne on their initial releases. nikka already had half of So Far Gone recorded. Tyga to this day doesn’t have 1 project on that level let alone his follow up releases.

Hell prior to So Far Gone, Drake already had Room for Improvement and Comeback Season on the streets that were getting a lot of downloads. Half of the Coli already hated Drake as soon as he got on the scene and they had to watch him dominate and become a musical legend the last 10-15 years. The nikkas a light skinned Jewish rapper from Canada you think he was getting a push? The nikka kicked the doors down.

I guess I don't really remember

 

[Harry B]

There’s so much shyt to shyt on Drake for at this point I don’t know why you have to reach to Pluto to try to be creative with your hate

Check the hits, the numbers and on over the past 15 years. Check the buzz before.

What are we talking about here

 

[MVike28]

What do you mean “push”? This is revisionist history - Drake never got a PUSH. The nikka came polished with undeniable hits out the gate and was going bar for bar with Wayne on their initial releases. nikka already had half of So Far Gone recorded. Tyga to this day doesn’t have 1 project on that level let alone his follow up releases.

Hell prior to So Far Gone, Drake already had Room for Improvement and Comeback Season on the streets that were getting a lot of downloads. Half of the Coli already hated Drake as soon as he got on the scene and they had to watch him dominate and become a musical legend the last 10-15 years. The nikkas a light skinned Jewish rapper from Canada you think he was getting a push? The nikka kicked the doors down.

I’m not his biggest fan.

You can tell who was around and old enough to tell it.

He had to get it out the musical mud

I remember replacement girl was a mini hit with Trey songz back in 06

Then he came out with comeback season in 07

I still fukk with this track

 

[Mike18jj]

Who was supposd to carry the torch?
Gudda Gudda?

"I'm Gudda Gudda, I put her under I see me with her, no Stevie Wonder"

 

[JustCKing]

Started the boy band era of hip-hop. Marketed to the white girls who outgrew Backstreet Boys and N’Sync.
He was a rapper but not one of “those” rappers. A rapper your parents wouldn’t necessarily like if they brought home but would still allow into the house.
Genius marketing.

That wasn't the "boy band era" of Hip Hop. White girls who outgrew Backstreet Boys and N'sync were listening to other Pop acts who were big in 2009-2010. Besides, a lot of them had already moved on to Hip Hop and were already listening to Nelly, Ja Rule, Mystikal, and Bow Wow during that era. There is a reason why Jive Records had all their Pop acts and Hip Hop acts dressing alike and even had them all on Neptunes production.

 

[Woodwerkz]

People have recency amnesia.

Wayne got locked up ... and they pushed Drake afterwards. It's that simple

 

[☑︎#VoteDemocrat]

Drake was the biggest mainstream LYRICIST when rappers weren’t rapping.

Thats my issue with Kendrick’s early career…the guy was doing bargain basement conscious music that wouldn’t be regarded highly in the 90s…but it was just one of the few doing it.

 

[Pool_Shark]

Labels picked him and groomed him. Then stuck him with young money to give him some street cred

 

[Deltron]

Drake was the biggest mainstream LYRICIST when rappers weren’t rapping.

Thats my issue with Kendrick’s early career…the guy was doing bargain basement conscious music that wouldn’t be regarded highly in the 90s…but it was just one of the few doing it.

drake aint no lyricist

 

[☑︎#VoteDemocrat]

drake aint no lyricist

As someone who had tickets to shows that drake had to cancel in 2007 for low sales, this is untrue. He was he hottest blog rapper at the time. Period.

 

[skyrunner1]

I posted about this in the other thread, and it appealed to the generation of millennials

People like some of my boys who were in college around 2008/2009, or just graduated, it was like young adult contemporary rap. The thing for me was I was just getting out of jail, I was 22. but I was out touch with the culture. This sounded soft to me.

it wasn't entirely soft, but almost all the drugs and guns had been removed, so it was more relatable in a way to their actual lives, than the 50 Cent and G Unit, Jay, Shyne, Cam. Even Eminem. There's near no violence in his tracks. There's not even really strong emotions.

Kanye created a lane where you didnt have to kill someone to be able to rap, good or bad he changed the game and with that lane open Drake was able to sprint thru and EAT.

 

[Novembruh]

I'm just gonna say this:

If Tyga had and used the writers Drake has, I still don't think he'd have made it as far as Drake did despite a much better rap voice. Because Drake had some other inbuilt benefits that made him easier to market to certain groups of people.

 

[Mastamimd]

I'm just gonna say this:

If Tyga had and used the writers Drake has, I still don't think he'd have made it as far as Drake did despite a much better rap voice. Because Drake had some other inbuilt benefits that made him easier to market to certain groups of people.

Plenty knew him from Degrassi too

 

[re'up]

The music was also fire. The production immaculate. No had heard that kind of 90's R&B influenced, moody production. The content intensely relatable for the exact generation he was marketed towards.

-He had that kind of late 2010's fake ass organic marketing, where he was backed up Universal/Interscope, but SFG was independent.

-He wasn't that great of an actor, by he didn't need to be, we were ready to buy what he was selling, like my homie said "Drakes a nerd but he's dope"

-His music was cleaner than Wayne, who had gotten really spaced out and drugged up around that time

They made sure that his record made it to the markets it needed. His other contacts made sure he was good with Wayne. It's a legendary story of millennial culture. That's OUR artist whether we like it or not.

 

[re'up]

Kanye created a lane where you didnt have to kill someone to be able to rap, good or bad he changed the game and with that lane open Drake was able to sprint thru and EAT.

100%. Graduation is the run up to Drake. but we knew, we all knew. It wasn't like he fooled anyone into thinking he was someone else. We saw the tuna video, that baby oil video, that Blackberry video. Drake was the high school nerd. I could see it right away,