It's not just intellectuals. It's musicians, artists, writers and poets or and academics.
As a musician, and so-called backpacker, I was almost drawn in to hating capitalism.
I was so involved in so-called real hip-hop, and would get so upset that people like Jay-z or Puffy daddy made so much money or were so popular. I thought their music was so shallow and dull compared to the underground. then I succumbed to words like "commercialized" and "sell-out". It was all rooted in envy and being a hater. In any hardcore fan scene, people begin formulate their own rules and standards of what is good. Then they begin look down those who don't conform.
At the end of the day, capitalism tends cater to the broader demographic. Music is such a good example because in colleges, intellectuals create all these rules of what is "good music". However, business savvy musicians have a different opinion of what is "good music". But, In contrast to the intellectual musicians, the business savvy musicians have a huge fan base and make huge amounts of money. The question remains: who really knows what makes "good music"? Quantitatively, based on sales data, it's the business savvy Musicians who win out.
Capitalism speaks to the will of the people. it's a majority-rules system by default. It's a system where pure objectivity is possible. Value, skills, art, music, human worth... all can be objectively assessed by financial personnel and accountants. Intellectuals hate that. They hate objective measures because it challenges their own perceived level of superiority.
Sociologist think they understand humans and human culture because they study it. But do they? has sociology lead to great leaps in sales and marketing? No. However, sales and marketing personnel have an objective measure constantly assessing their ability to understand humans and manipulate them--profit. The salesman knows more humans than any Doctorate in sociology or anthropology.
