Originally, the DVD was to be named Screwed: The Bret Hart Story. Hart said of the project, "It was kind of a smear. It was basically a platform for guys to express their dislike for me and their jealousy." Hart was not slated to contribute to the documentary, but later agreed to contribute to the DVD, claiming that WWE essentially told him, "get on board or we'll run you over." He later said that it was in fact a longtime project that he always wanted to do. Negative interview comments from Hulk Hogan and Shawn Michaels were thereafter deleted.Hart has said that a major factor in his agreeing to participate in the project was an encounter with a small child in a dentist's office. The child had a Bret Hart action figure, but he had no knowledge of Hart's actual work and was only familiar with WWE video games in which Hart was featured as a "WWE Legend." After a promotional photo with WWE chairman Vince McMahon, Hart contributed over seven hours of new interview footage and was allowed full creative input in the project. McMahon noted Bret's participation with a message before the main program in which he thanked Bret for putting aside the various personal and professional differences the two men had in order to produce the DVD for the fans. It has been suggested that the Screwed DVD was conceived by McMahon, simply as a ploy to persuade Hart to commit to the project