of course it's never died. it wasn't dead when rappers said it before Nas. Is the internet dead because Prince said it was dead? It's moved on or been outgrown by a generation of people. Something like hiphop can't really die because it is such a diverse genre and way of life now. There can definitely be bubblegum bullshyt that is sold to the masses but the actual spirit of the movement can't die. Even if they call it something else, there's always going to be Hip Hop.
And the people talking about lyrics clearly have a limited view on Hip Hop because rapping is not the only, or even most important, element. Now when kids stop dressing weird and getting fukked up and protesting and being loud...then maybe you can say that hiphop is dead.
I will say I can see room to argue because it doesn't have the social significance that it had before. It's largely just used to sell shyt/agendas. But of course the real shyt still exists out there.
I agree with basically everything you said but the bolded isn't true. As rap progressed from the 70s, lyrics without a doubt became the main element.
Lyricism made Rap great and took HipHop as a Culture to a greater level. HipHop
Culture would have still been great even if the lyrics stayed at the Dr Seuss level
but it would have died in the 80's. That's why the battle between Busy B and Kool Moe D was so important like KRS points out @ 1:36 and 6:14
The rap (crunk and trap for example) that everyone keeps complaining about today is actually closer to early rap/hiphops intentions than the more poetic raps pioneered by Caz and Melle mel, which is more like vibing on the beats/music with chants and simple raps
^If HipHop stayed that way it would never got as big as it did/died in the 80's. Lyricism took it to another level
Because rap is the game that I control
I'm like Shakespeare, I'm a pioneer
Because I made rap somethin' people wanted to hear
See, before my reign, it was the same old same
"
To the bop with the bop", that street-talk game