I’m just telling you that’s what was reportedWhy is the only film people bring up ad costs? Even in the DC/Marvel threads I don't see this. We have no idea how much companies spend on ads. For Suicide Squad I've seen numbers from 100 millz to 500 millz in ad cost, that's a fukking wide gap. When most people say "I think X is going to make 700 millz" they can only use the production budget to measure the success because they haven't gotta clue about ads. Kevin Smith is the only director I've heard going into detail about this and he said the generally rule was if you have 100 millz for a production budget they spend about 50 millz on ads. Other places say it's double the production budget.
So that leaves us
:sean_:
Just google Warcraft lost money