He's too plain. It's very rare, if ever, a person sells or pops that doesn't have a lane. He's not a street rapper, he's not looked at as a ladies rapper, a party rapper, a spiritual rapper, a flossy rapper, drug dealer rapper, a boom bap rapper, a conscious rapper, pod head rapper, college rapper, nothing. He's just kind of...there. And his music sounds like it. I don't get any feel from him. Fans like to identify with the person first and foremost, that's what gravitates them more to your music.