NYC Rebel
...on the otherside of the pond
But sports IS entertainment.
That outlining of ethical journalism you posted earlier, is oriented towards news gathering which affect peoples lives, public policy, foreign policy, etc --- weighty issues. There is a reason why sports-journalism is a hyphenated term. They arent one in the same.
Thats not to suggest that sports journalism should permit clear unethical behavior like lying and misrepresentation, but sports is by nature entertainment so our baseline starts there.
Then he needs to say that it is and stop covering himself in a journalists garb.
Does sports journalism in the NY Times reflect what he does? Would you put him in the same category are Will Rhoden?