I agree. This issue is rare. It DID happen to me too though. I had to go to the store to get it sorted. GCU is the best deal in gaming period. Don't sleep on it. Regardless GCU has to be activated in store, that's something I don't feel best buy stressed enough and they should almost not even offer the membership online because it isn't valid anyway until you go to a store.
yeah I got my money back, going to go to the store and activate it anothe rtime. I didn't get it from the store originally because the price on the card said $99 and the online price said $30...come to find out it's $30 anyway.