Roman Brady
Nobody Lives Forever
They do spots on fighters lives on 'insider', then there is the backstories on countdown, the viral " I am a fighter" ads.We get more access to what these fighters think/have been through than all the other sports put together.And to be honest UFC fighters arent really that interesting to listen to..We dont need no 24/7 sh!t for some dude chillin in his crib.Save that for a big fightThey need more shows like 24/7 imo to expose some of these guys. Not all of em are superstar material, but it gives the fighters some foundation to stand on instead of having them hide behind the shadows of the promotion(UFC)
While I agree u also have to look at the flipside.The ufc can never sustain any sort of momentum with its "stars".When Liddell was on the cusp to crossover rampage happened.Forrest was suppose to be that guy to make uncoordinated, non-athletic white folks believe but he has no heart.GSP can never stay healthy and only attracts gays.When brock was on the cusp diverticulitis happened then he got wrecked & bounced, Look at how they built overeem then he gets caught and screws things.Dana White is too much of a control freak and wants to be the star himself too much. I don't think he wants anyone to be seen as "bigger" than the UFC, even though that would probably be a good thing in the end.
So just imagine if they put all their eggs in these baskets it would be disastrous.I liken it to the NBA, they rode that MJ wave for what it was worth & it was a blessing and a curse which the league didnt recover from until the late 00s..
The fight game is a revolving door, fighters come and go but when the smoke clears UFC will still remain.