The crazy thing is I think the next Super Bowl can potentially pass it if we get the Eminem vs Taylor Swift match-up.
Nothing beats the classic Boys vs Girls rivalry.
"202.4 million viewers watch all-or-part of Super Bowl XVIII, the highest unduplicated total audience in history."
Sorry, no other sport comes close. It's not only the sport, but the entire event. Hollywood doesn't make the trip for Soccer like that.